Aha Zhang & Lolo Zhang

Aha Zhang and Lolo Zhang are the London- and Shanghai-based creative duo behind Ahalolo, one of China’s most-followed fashion commentary accounts. Recognising a gap between specialist fashion criticism and mainstream fashion content, the pair built a combined following of more than three million across Bilibili, Weibo, Xiaohongshu and YouTube. Their videos combine runway analysis, red-carpet moments and brand strategy with conversational humour and deep dives into the archives of houses like Balenciaga, Dior, Saint Laurent and Maison Margiela.

For luxury houses, Ahalolo’s mix of insider expertise and unscripted spontaneity offers a distinctive alternative to conventional influencer marketing. Their ability to draw mass audiences for behind-the-scenes fashion content earned the duo a place among Bilibili’s Top 100 Uploaders in 2022, while their Met Gala commentary has surpassed one million views on the platform. The duo regularly work with global luxury brands, industry figures and celebrities, with projects extending from fashion-week coverage to product collaborations. Their expertise draws on complementary creative backgrounds: Aha studied jewellery design at Central Saint Martins, while Lolo previously worked as an advertising film director.