Zegna
The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days
The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.
The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days
The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.
Stòffa’s 30-Year Plan to Build a Legacy Brand
Stòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label.
Stòffa’s 30-Year Plan to Build a Legacy Brand
Stòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label.
Why Some Luxury Groups Are Doing Better Than Others
The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.
Why Some Luxury Groups Are Doing Better Than Others
The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.
When Should Fashion Companies Go Public?
Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.
When Should Fashion Companies Go Public?
Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.
Ermenegildo Zegna Sidesteps Luxury’s US Slowdown
Sales in America were boosted by the company’s acquisition of the Tom Ford fashion business, as well as double digit growth at Zegna and Thom Browne.
Ermenegildo Zegna Sidesteps Luxury’s US Slowdown
Sales in America were boosted by the company’s acquisition of the Tom Ford fashion business, as well as double digit growth at Zegna and Thom Browne.
Zegna’s Made-To-Measure Business Is Getting a Tech Upgrade
Its new digital tool makes it easier for clients to customise products in any combination of colours and fabrics they like, as long as they don’t try to mix a pink jacket with yellow pants.
Zegna’s Made-To-Measure Business Is Getting a Tech Upgrade
Its new digital tool makes it easier for clients to customise products in any combination of colours and fabrics they like, as long as they don’t try to mix a pink jacket with yellow pants.
Zegna Group Reports €65M Profit Amid ‘Quiet Luxury’ Boom
Ermenegildo Zegna Group is currently seeing double-digit growth in stores after hitting €1.5 billion in sales last year. With a slowdown expected for luxury brands, chairman Gildo Zegna tells BoF the recently rebranded menswear giant is well-positioned to outperform.
Zegna Group Reports €65M Profit Amid ‘Quiet Luxury’ Boom
Ermenegildo Zegna Group is currently seeing double-digit growth in stores after hitting €1.5 billion in sales last year. With a slowdown expected for luxury brands, chairman Gildo Zegna tells BoF the recently rebranded menswear giant is well-positioned to outperform.
In Milan, a Season of Simplification
Milan men’s fashion week was ruled by a return to rationality and rigour, writes Angelo Flaccavento.
In Milan, a Season of Simplification
Milan men’s fashion week was ruled by a return to rationality and rigour, writes Angelo Flaccavento.
At the Milan Men’s Shows, Rags to Riches
Whatever the vibe, product took centre stage, from Prada to JW Anderson to Versace, reports Angelo Flaccavento.
At the Milan Men’s Shows, Rags to Riches
Whatever the vibe, product took centre stage, from Prada to JW Anderson to Versace, reports Angelo Flaccavento.
How Zegna Is Adapting to Menswear’s Transformation
CEO Gildo Zegna has to prove that the company's pivot from power suits to sneakers can continue to drive growth.
How Zegna Is Adapting to Menswear’s Transformation
CEO Gildo Zegna has to prove that the company's pivot from power suits to sneakers can continue to drive growth.