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Latest News & Analysis
Beauty
Why Beauty Can’t Break Up With Anti-Ageing
Despite brands’ public promises to ditch the term and switch to more inclusive language, many shoppers still – secretly or publicly – want products with anti-ageing qualities.
Marketing
Can Fashion Sell ‘Brat Summer’?
Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.
Global Markets
BoF Exclusive | WGSN Debuts Revamped Platform in Growth Drive
Trend forecasting agency WGSN Group will launch a new website that unites its capabilities with those of its rival Stylesight, which it acquired last November, as part of a £50 million initiative to drive growth and expand its global reach.