Westman Atelier
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The Most Desirable Beauty Companies to Work for in 2026
L’Oréal Paris, Dior Beauty and Charlotte Tilbury topped the list as 296 beauty professionals and aspiring workers from across 53 countries tell BoF Careers where they dream of working — and what’s pulling them there.
What Comes After the ‘Clean Girl’?
The trend, characterised by glowing skin, fluffy brows and fake freckles, successfully ended an era dominated by high-glamour makeup. The standards it has set will shape the kinds of cosmetics that consumers will want for years to come.
Who Is Buying a $500 Moisturiser?
As aspirational shoppers pull back from spending, brands are investing in hyper-premium products in an effort to court high-net-worth individuals who are happy to spend triple digits on a single item. These shoppers are more discerning than most.
Who Is Going to Buy All These Makeup Brands?
This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.
The BoF Podcast | Gucci Westman and David Neville on Creating a Luxury Beauty Brand That Lasts
The Westman Atelier founders sit down with Priya Rao at The Business of Beauty Global Forum to unpack their brand building strategy, beginning with a laser-focus on high-quality products.
Beauty TikTok’s Latest Obsessions: Latte Looks, Radiant Skin and the Newest Collaborations
This week, TikTok can’t stop talking about Hailey Bieber’s coffee makeup, Westman Atelier and Charlotte Tilbury’s deal with Disney.
What Makes a Luxury Beauty Brand?
New beauty lines gravitate toward “affordable” or “luxury” branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail.
How I Became… A Makeup Artist
Gucci Westman, one of the world’s top makeup artists, shares her lessons from starting out, the challenges of freelance and why beauty requires the same skills as a psychologist.
Why Goop Is Equally Good at Selling Skincare, Sports Bras and Spices
Gwyneth Paltrow has parlayed her rabid Goop fanbase into a lucrative events business, including sold-out summits like last weekend's In Goop Health.