Victoria’s Secret
Victoria’s Secret Returns to the Runway
Six years after its last fashion show, the beleaguered lingerie giant staged a comeback. It was as much a celebration of the brand’s past as it was a signal of where it’s going in the future.
How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?
L Brands Sells Majority Stake in Victoria's Secret's UK Business
Under a newly formed joint venture, British clothing retailer Next Plc will acquire a majority stake in the lingerie giant.
Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.
Why Fashion Brands and Their Retail Landlords Are Suing Each Other
After months of pandemic-inflicted shutdown, a legal battle over who’s responsible for rent was inevitable. The outcome for any of these cases will set a precedence for the whole industry.
Victoria’s Secret Sues New York Landlord
The lingerie brand is suing the landlord of its flagship store in Herald Square, arguing that the pandemic has made it impossible to pay almost $1 million a month in rent.
The Great Retail Reopening Has Begun. Will Shoppers Return?
This week, everyone will be talking about the future of Victoria's Secret, the reopening of American stores and China's 520 Day. Get your BoF Professional Cheat Sheet.
Power Moves | Missoni Appoints CEO, Condé Nast Taps Communications Lead from Vice
This week, Missoni appoints a former Giorgio Armani executive to CEO, while Condé Nast hires its first ever global chief communications officer.
Victoria’s Secret Owner and Sycamore Cancel Deal
The agreement brings an abrupt end to one of the highest-profile deals this year in the retail world and charts an uncertain path for a storied American brand.
What the Potential End of the Victoria’s Secret Deal Means for Retail M&A
The pandemic is a goldmine for opportunistic acquisitions, but not all challenged mall brands are created equal.