VF Corp
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A Critical Gut Check for Sportswear
The next two weeks will be a bellwether for sportswear as a run of earnings reports are published by some of the industry’s giants.

From Skechers to Foot Locker: Tariff Chaos Spurs Record-High Footwear, Apparel Deals
Some companies are merging to help offset tariff costs while others go private to weather the remaining years of his presidency outside of the public market.

Exclusive: The North Face Unveils First Aimé Leon Dore Collaboration
Aimé Leon Dore’s founder Teddy Santis details what he hopes to be a recurring collaboration with The North Face, which is aspiring to lean further into lifestyle apparel as it seeks to double its revenue.

Can Vans Recapture Its Cool?
Vans is making headway in winning back customers with unconventional new products, though overall sales are still sliding.

How Brands For Cowboys and Trail Enthusiasts Tread Being ‘in Fashion’
Tapping into trendiness represents a huge growth opportunity for brands with roots and uses in specific communities, but it can be a double edged sword.

This Week: Checking in on Fashion’s Unexpected Dealmakers
VF Corp. and Revolve both made surprising changes to their portfolios recently, and have an opportunity to give an update on their strategic visions when they release results this week.

Supreme’s Sale to EssilorLuxottica, Explained
North Face owner VF Corp is selling the streetwear juggernaut to the Italian eyewear giant for $1.5 billion in cash. BoF breaks down the deal.

EssilorLuxottica to Buy Supreme for $1.5 Billion
The French-Italian eyewear giant has agreed to buy the streetwear juggernaut from VF Corp. for $1.5 billion in cash, adding another lifestyle brand to a stable that already includes Ray-Ban and Oakley.

This Week, Hoka, Macy’s and Ralph Lauren Play the Expectations Game
Earnings season kicks into high gear, with companies riding high and plumbing new lows reporting.

4 Companies to Watch in This Week’s Earnings Bonanza
We’re in the thick of earnings season, with over a dozen major fashion and beauty companies reporting their quarterly and full-year results. Here’s which ones to watch out for, and why.