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Nike’s Comeback Is Still Stuck in Slow Motion
Nike is set to report its fourth-quarter and full-year results late on Tuesday. While these results will be meaningful in dissecting the company’s past year, the next quarter to come will be more indicative of Nike’s future.
Nike’s Comeback Is Still Stuck in Slow Motion
Nike is set to report its fourth-quarter and full-year results late on Tuesday. While these results will be meaningful in dissecting the company’s past year, the next quarter to come will be more indicative of Nike’s future.
Why Converse’s Future Is Now an Even Bigger Question
NBA superstar Shai Gilgeous-Alexander was the headliner for Nike’s struggling Converse brand. Now, Nike is moving him under its own label, raising questions about its plans for its flagging subsidiary.
Why Converse’s Future Is Now an Even Bigger Question
NBA superstar Shai Gilgeous-Alexander was the headliner for Nike’s struggling Converse brand. Now, Nike is moving him under its own label, raising questions about its plans for its flagging subsidiary.
The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.
The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.
Can Vans Recapture Its Cool?
Vans is making headway in winning back customers with unconventional new products, though overall sales are still sliding.
Can Vans Recapture Its Cool?
Vans is making headway in winning back customers with unconventional new products, though overall sales are still sliding.
Why Cult Skate Brands Roll Past the Olympics
Despite skateboarding now being part of the Olympics, a number of influential skateboard brands like Supreme and Palace don't bother marketing at the global event.
Why Cult Skate Brands Roll Past the Olympics
Despite skateboarding now being part of the Olympics, a number of influential skateboard brands like Supreme and Palace don't bother marketing at the global event.
Vans Knows You’re Sick of Their Shoes
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
Vans Knows You’re Sick of Their Shoes
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns
More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.
Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns
More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
Virtual Fashion Is Big News. Can It Be Big Business?
From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.
Virtual Fashion Is Big News. Can It Be Big Business?
From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.