Under Armour
Under Armour’s Quarterly Revenue Drops 23%
The sportswear brand reported a net loss of $589.7 million the first quarter ended March 31, compared with a profit of $22.5 million a year earlier.
How Are Sports Brands Marketing Without Sports?
Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.
Power Moves | EBay Names CEO, Tapestry Adds to Board
This week, EBay hires a Walmart e-commerce executive to lead the company, while Coach owner Tapestry appoints the former chief executive of Hershey’s to its board.
Power Moves | Hugo Boss CEO, Under Armour Chief Product Officer To Exit
This week, Hugo Boss CEO Mark Langer announced his departure, while the chief product officer of Under Armour is also due to exit.
Under Armour Forecasts Surprise Fall in 2020 Sales
The sportswear brand said the coronavirus outbreak in China would have a $50 million impact on first-quarter sales.
Power Moves | Moda Operandi Names COO, Valentino Appoints CCO
This week, Moda Operandi hires a former Condé Nast executive for chief operating officer, while Valentino taps its first chief commercial officer from Fendi.
Adidas, Ralph Lauren Urge Cambodia to Reform Labour Amid EU Sanction Threat
They are joined by global brands including Puma and Levi Strauss, which have all signed a letter urging the country to amend trade union law.
Under Armour Faces Federal Probe Over Accounting Practices
The sportswear company confirmed on Sunday that it is assisting a federal investigation into claims it had shifted sales from quarter to quarter dating back to 2017.
Power Moves | Tommy Hilfiger Names CMO, Refinery29 Hires Fashion and Culture Lead
This week, Tommy Hilfiger hires its new CMO from Hollister, while Refinery29 taps Nylon’s former editor-in-chief for a newly created role.
Under Armour Now Makes Spacesuits. Is That Good Business?
The US-based sportswear brand has partnered with Virgin Group on a new collection of spacesuits.