Under Armour

Why You Need to Move to Footwear’s ‘Silicon Valley’
Portland, Oregon, is a thriving hub for the athletic footwear industry, with a vibrant ecosystem of big brands, start-ups, contractors, headhunters and top talent.

Why You Need to Move to Footwear’s ‘Silicon Valley’
Portland, Oregon, is a thriving hub for the athletic footwear industry, with a vibrant ecosystem of big brands, start-ups, contractors, headhunters and top talent.

Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.

Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.

Bits & Bytes | Fitness App Boom, Apple's Digital Love Story, VR Investment
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Bits & Bytes | Fitness App Boom, Apple's Digital Love Story, VR Investment
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps
Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.

Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps
Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.

Under Armour Soars After Footwear Surge Helps Boost Profit
Under Armour Inc. shares rose as much as 14 percent in early trading after its fourth-quarter results and annual forecast surpassed analysts’ estimates, helped by newer products.

Under Armour Soars After Footwear Surge Helps Boost Profit
Under Armour Inc. shares rose as much as 14 percent in early trading after its fourth-quarter results and annual forecast surpassed analysts’ estimates, helped by newer products.

The Rise, Stumble and Future of Lululemon
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.

The Rise, Stumble and Future of Lululemon
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.

Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports
Under Armour Inc. has signed a deal to outfit the Yale University athletics department, marking the company's first all-sports partnership with an Ivy League institution.

Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports
Under Armour Inc. has signed a deal to outfit the Yale University athletics department, marking the company's first all-sports partnership with an Ivy League institution.

Under Armour Tumbles After Analyst Says It Has a Woman Problem
Under Armour Inc. suffered its worst stock decline in more than four months after Morgan Stanley pointed to a market-share decline for the company, especially among women.

Under Armour Tumbles After Analyst Says It Has a Woman Problem
Under Armour Inc. suffered its worst stock decline in more than four months after Morgan Stanley pointed to a market-share decline for the company, especially among women.

Bits & Bytes | Gilt Groupe Sold for $250m, Wearables at CES, Under Armour Gadgets
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Bits & Bytes | Gilt Groupe Sold for $250m, Wearables at CES, Under Armour Gadgets
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Lululemon Founder Says He Considered Acquiring Under Armour
Lululemon Athletica Inc. founder Chip Wilson, who split from the company over strategy disagreements, said he once considered acquiring Under Armour Inc., a deal that would have combined two of the biggest brands in athletic apparel.

Lululemon Founder Says He Considered Acquiring Under Armour
Lululemon Athletica Inc. founder Chip Wilson, who split from the company over strategy disagreements, said he once considered acquiring Under Armour Inc., a deal that would have combined two of the biggest brands in athletic apparel.