Ulta Beauty

Inside Ulta Beauty’s Latest Campaign
Off a strong second quarter earnings report, the beauty behemoth is kicking off its fall campaign as it prepares to further expand its partnership with Target.

Inside Ulta Beauty’s Latest Campaign
Off a strong second quarter earnings report, the beauty behemoth is kicking off its fall campaign as it prepares to further expand its partnership with Target.

The Way Consumers Buy Beauty Products Is Changing. Again.
Department stores used to be ground zero for consumers looking to try and buy new makeup or skin care products, only to lose their grip on the market to Sephora and Ulta. Now, another evolution is underway as big-box retailers and drugstores enter the fray.

The Way Consumers Buy Beauty Products Is Changing. Again.
Department stores used to be ground zero for consumers looking to try and buy new makeup or skin care products, only to lose their grip on the market to Sephora and Ulta. Now, another evolution is underway as big-box retailers and drugstores enter the fray.

Are Fashion Companies Holding Firm on Diversity Commitments?
This year will serve as the critical litmus test for consumers and fashion staffers alike to filter out the companies that don’t, and do, view diversity as a long-term exercise.

Are Fashion Companies Holding Firm on Diversity Commitments?
This year will serve as the critical litmus test for consumers and fashion staffers alike to filter out the companies that don’t, and do, view diversity as a long-term exercise.

How Beauty Brands Are Building Their Tech Muscle
With the past year’s flurry of tech-focused mergers, acquisitions and partnerships, the beauty industry increasingly resembles Silicon Valley. But the bets on beauty tech are just beginning.

How Beauty Brands Are Building Their Tech Muscle
With the past year’s flurry of tech-focused mergers, acquisitions and partnerships, the beauty industry increasingly resembles Silicon Valley. But the bets on beauty tech are just beginning.

How Brands Are Convincing Shoppers to Spend Early This Holiday Season
Retailers like Target, Walmart, PacSun, Gap and Ulta are kicking off marketing campaigns or sale promotions earlier than ever in an attempt to avoid supply chain woes that could dampen holiday cheer and sales performance.

How Brands Are Convincing Shoppers to Spend Early This Holiday Season
Retailers like Target, Walmart, PacSun, Gap and Ulta are kicking off marketing campaigns or sale promotions earlier than ever in an attempt to avoid supply chain woes that could dampen holiday cheer and sales performance.

What’s Next for Farfetch in China?
This week, everyone will be talking about Farfetch’s earnings plus new beauty retail concepts from Sephora and Ulta.

What’s Next for Farfetch in China?
This week, everyone will be talking about Farfetch’s earnings plus new beauty retail concepts from Sephora and Ulta.

The Post-Pandemic Opportunity in Fragrance
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.

The Post-Pandemic Opportunity in Fragrance
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.

What Beauty Products Will Consumers Buy in 2021?
Beauty companies preparing for post-pandemic life have accepted that skin care and natural makeup are here to stay — but are still plotting a colour cosmetics comeback.

What Beauty Products Will Consumers Buy in 2021?
Beauty companies preparing for post-pandemic life have accepted that skin care and natural makeup are here to stay — but are still plotting a colour cosmetics comeback.

How to Build Customer Loyalty: A Guide for Beauty Brands
When another makeup palette is always just a click away, convincing shoppers to stay devoted to a brand is tougher than ever. Here’s how to keep them coming back again and again.

How to Build Customer Loyalty: A Guide for Beauty Brands
When another makeup palette is always just a click away, convincing shoppers to stay devoted to a brand is tougher than ever. Here’s how to keep them coming back again and again.

How Beauty Stores Have Changed During the Pandemic
Most retailers have had six months or more to remake the customer experience for the pandemic, from curbside pickup to virtual testers. Here’s what’s worked and what hasn’t.

How Beauty Stores Have Changed During the Pandemic
Most retailers have had six months or more to remake the customer experience for the pandemic, from curbside pickup to virtual testers. Here’s what’s worked and what hasn’t.