Tiffany & Co.
Tiffany & Co. is a luxury jewellery brand based in New York, where it was founded in 1837. The brand is owned by LVMH and best known for its sterling silver and diamond designs, as well as the iconic “Tiffany blue” colour.


Tiffany’s Staff Exits Test LVMH’s Turnaround Playbook
Ambitious sales targets and lower commissions for some salespeople have led them to defect for competitors, taking some of their loyal clients with them.

Tiffany’s Staff Exits Test LVMH’s Turnaround Playbook
Ambitious sales targets and lower commissions for some salespeople have led them to defect for competitors, taking some of their loyal clients with them.

Case Study | Selling Luxury to the 1%
The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.

Case Study | Selling Luxury to the 1%
The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.

Hong Kong Luxury Retailers Adjusting to Drop In High-Spending Chinese Tourists
The rise of competing shopping hubs like China’s Hainan island, changing consumer preferences and a rise in online shopping have fundamentally changed demand for luxury goods in Hong Kong.

Hong Kong Luxury Retailers Adjusting to Drop In High-Spending Chinese Tourists
The rise of competing shopping hubs like China’s Hainan island, changing consumer preferences and a rise in online shopping have fundamentally changed demand for luxury goods in Hong Kong.

The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days
The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.

The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days
The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.

Why Luxury Brands Are Pivoting to Athletes
In the key China market, sports stars are an increasingly popular choice for luxury brands aiming to broaden their appeal while limiting their exposure to scandal-prone entertainers.

Why Luxury Brands Are Pivoting to Athletes
In the key China market, sports stars are an increasingly popular choice for luxury brands aiming to broaden their appeal while limiting their exposure to scandal-prone entertainers.

What’s Next for Tiffany Under LVMH
The brand on Monday revealed its 2023 “Blue Book” collection of high jewellery, a series of intricate pieces priced upwards of $75,000 that marks the brand’s first high jewellery collection since bringing on former Cartier designer Nathalie Verdeille as chief artistic officer in 2021, as well as the first collection fully developed under LVMH.

What’s Next for Tiffany Under LVMH
The brand on Monday revealed its 2023 “Blue Book” collection of high jewellery, a series of intricate pieces priced upwards of $75,000 that marks the brand’s first high jewellery collection since bringing on former Cartier designer Nathalie Verdeille as chief artistic officer in 2021, as well as the first collection fully developed under LVMH.

Tiffany, Dior: Understanding the New Model for Luxury Flagships
There are stores, there are flagships, and then there are mega projects like Dior’s Avenue Montaigne, Chanel’s Rue Cambon and Gucci’s Garden that go a step further in driving revenue and creating a lasting impression with shoppers. On Friday after a four-year renovation, Tiffany will make its case to be added to that list.

Tiffany, Dior: Understanding the New Model for Luxury Flagships
There are stores, there are flagships, and then there are mega projects like Dior’s Avenue Montaigne, Chanel’s Rue Cambon and Gucci’s Garden that go a step further in driving revenue and creating a lasting impression with shoppers. On Friday after a four-year renovation, Tiffany will make its case to be added to that list.

Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’
Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.

Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’
Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.

Louis Vuitton and Gucci to Open First Montreal Flagships
Royalmount, a forthcoming development in Montréal’s Midtown district, has also leased flagship spaces to Tiffany and RH.

Louis Vuitton and Gucci to Open First Montreal Flagships
Royalmount, a forthcoming development in Montréal’s Midtown district, has also leased flagship spaces to Tiffany and RH.

Will Fashion’s Bet on Food and Beverage Pay Off?
In China, branded cafes, bars and restaurants are a marketing sweet spot for luxury players like Burberry, Cartier and Tiffany but navigating an unfamiliar sector amid strict lockdowns isn’t easy.

Will Fashion’s Bet on Food and Beverage Pay Off?
In China, branded cafes, bars and restaurants are a marketing sweet spot for luxury players like Burberry, Cartier and Tiffany but navigating an unfamiliar sector amid strict lockdowns isn’t easy.