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Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
Elizabeth and James Leaves Contemporary Market Behind for Kohl's
Once a $50 million business, Mary-Kate and Ashley Olsen’s contemporary line closed its doors last year after an attempt to hew closer to The Row’s style fell flat. The brand will live on via a licensing deal with Kohl’s.
Ivan Bart Rethinks IMG’s Approach to Fashion Week
The executive, who now oversees IMG’s global fashion event business, says providing a platform for conversation is the key to regaining the agency’s grip on New York Fashion Week.
Luxury Resale’s Quiet Reckoning
High-end re-commerce sites like The RealReal and Vestiaire Collective do big business, but the luxury resale market faces challenges ahead.
Op-Ed | 10 Must-Know Buyers in China’s Emerging Megacities
A new generation of retail power brokers are doing a roaring trade, selling niche designer and advanced contemporary brands in China’s 'new first-tier megacities.'
Tomorrow Ltd Joins BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Power Moves | Guillaume Henry Exits Nina Ricci, Tatler Names Creative Director
This week, Nina Ricci's creative director Guillaume Henry has left after three years at the creative helm, while Tom Usher has been appointed Tatler’s creative director.
Who Will Dress the Philophiles?
Fans and retailers alike reckon with the reality of a post-Phoebe Philo Céline, signalling opportunity for brands who could fill the gap.
Tomorrow London Acquires Stake in A-Cold-Wall
The move comes as investors are increasingly drawn to the growth potential of streetwear.
News Bites | John Ray Joins Thomas Pink, Tim Coppens Heads to Paris, Harper's Bazaar's E-Commerce Strategy, Green Carpet Challenge Judges Revealed
In today's News Bites, Thomas Pink announces its new creative director and ShopBazaar relaunches while Mira Duma and Elaine Welteroth join the Green Carpet Challenge judging panel.