Thom Browne
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The New Rules of Global Brand Growth
Last week, BoF, ESW and Shopify gathered senior fashion and retail executives from Thom Browne, Reebok, Alo Yoga, Harvey Nichols, Bang & Olufsen and more in London to discuss how brands can win back consumer spend, protect margins and localise in a climate where global growth requires more consideration than ever.
What to Look Out for at New York Fashion Week
Coach, Ralph Lauren, Henry Zankov’s Diane von Furstenberg debut, Veronica Leoni’s fourth show for Calvin Klein, Kai Cenat’s Vivet launch and Zane Li’s Lii are set to be closely watched.
In Milan, Less Was (Mostly) More
A sense of focus ran through the Milan men’s shows this season. Exhibit A: the radical reductionism at closely watched Prada.
The High-Profile Bets Kicking Off in Menswear
This season, new design direction for menswear takes shape at Celine, Givenchy and Lanvin. Plus, Simone Rocha hits the runway at Pitti Uomo, and a Milan outing for Thom Browne.
The Loudest Met Gala Yet
A new gallery space, a record $42 million in funds raised and the return of Beyoncé contributed to the increased visibility of this year’s event. But much of the uptick in attention came from the backlash against sponsors Jeff and Lauren Sánchez Bezos.
How Fashion Is Breaking Through the Super Bowl Noise
Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.
This Week: Fashion’s Biggest Sports Week Ever (Until the Next One)
Thom Browne, Abercrombie & Fitch and Tecovas are among the brands with Super Bowl activations. Meanwhile, the Winter Olympics kick off in Milan.
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
Allow Thom Browne to Re-Introduce Himself
With a new store concept and marketing campaign, the designer is looking to widen his brand’s appeal beyond the fashion elite.
In New York, Heiresses and Working Girls
The clothes on offer at New York Fashion Week ranged from fanciful to practical to a perfect mix of the two, reports Lynn Yaeger.