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Latest News & Analysis
Fashion Week

In Milan, Less Was (Mostly) More

A sense of focus ran through the Milan men’s shows this season. Exhibit A: the radical reductionism at closely watched Prada.

Fashion Week

In Milan, Less Was (Mostly) More

A sense of focus ran through the Milan men’s shows this season. Exhibit A: the radical reductionism at closely watched Prada.


Luxury

The High-Profile Bets Kicking Off in Menswear

This season, new design direction for menswear takes shape at Celine, Givenchy and Lanvin. Plus, Simone Rocha hits the runway at Pitti Uomo, and a Milan outing for Thom Browne.

Luxury

The High-Profile Bets Kicking Off in Menswear

This season, new design direction for menswear takes shape at Celine, Givenchy and Lanvin. Plus, Simone Rocha hits the runway at Pitti Uomo, and a Milan outing for Thom Browne.


Media

The Loudest Met Gala Yet

A new gallery space, a record $42 million in funds raised and the return of Beyoncé contributed to the increased visibility of this year’s event. But much of the uptick in attention came from the backlash against sponsors Jeff and Lauren Sánchez Bezos.

Media

The Loudest Met Gala Yet

A new gallery space, a record $42 million in funds raised and the return of Beyoncé contributed to the increased visibility of this year’s event. But much of the uptick in attention came from the backlash against sponsors Jeff and Lauren Sánchez Bezos.


Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.

Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.


Sports

This Week: Fashion’s Biggest Sports Week Ever (Until the Next One)

Thom Browne, Abercrombie & Fitch and Tecovas are among the brands with Super Bowl activations. Meanwhile, the Winter Olympics kick off in Milan.

Sports

This Week: Fashion’s Biggest Sports Week Ever (Until the Next One)

Thom Browne, Abercrombie & Fitch and Tecovas are among the brands with Super Bowl activations. Meanwhile, the Winter Olympics kick off in Milan.


Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.


Luxury

Allow Thom Browne to Re-Introduce Himself

With a new store concept and marketing campaign, the designer is looking to widen his brand’s appeal beyond the fashion elite.

Luxury

Allow Thom Browne to Re-Introduce Himself

With a new store concept and marketing campaign, the designer is looking to widen his brand’s appeal beyond the fashion elite.


Fashion Week

In New York, Heiresses and Working Girls

The clothes on offer at New York Fashion Week ranged from fanciful to practical to a perfect mix of the two, reports Lynn Yaeger.

Fashion Week

In New York, Heiresses and Working Girls

The clothes on offer at New York Fashion Week ranged from fanciful to practical to a perfect mix of the two, reports Lynn Yaeger.


Marketing

Fashion Triumphs and Missed Opportunities at the Paris Olympics

Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.

Marketing

Fashion Triumphs and Missed Opportunities at the Paris Olympics

Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.


Fashion Week

Backstage Pass: An Elevation of Muslin at Thom Browne

Tim Blanks goes backstage at ‪Thom Browne‬ ‘s Autumn/Winter 2024 couture show to about the beauty of “unfinished” pieces alongside heavily embroidered ones.

Fashion Week

Backstage Pass: An Elevation of Muslin at Thom Browne

Tim Blanks goes backstage at ‪Thom Browne‬ ‘s Autumn/Winter 2024 couture show to about the beauty of “unfinished” pieces alongside heavily embroidered ones.