The Row


Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.

Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.

The Row’s $1 Billion Deal, Explained
The owners of Chanel and L’Oréal have invested in American luxury label The Row, alongside Natalie Massenet and Nick Brown’s Imaginary Ventures and Lauren Santo Domingo’s St. Dominique Capital. What will the deal mean for The Row’s unique business?

The Row’s $1 Billion Deal, Explained
The owners of Chanel and L’Oréal have invested in American luxury label The Row, alongside Natalie Massenet and Nick Brown’s Imaginary Ventures and Lauren Santo Domingo’s St. Dominique Capital. What will the deal mean for The Row’s unique business?

Chanel Owners and L’Oréal Heir Investing in Olsens’ The Row
The Wertheimer family and Francoise Bettencourt Meyers’ Tethys Invest have acquired minority stakes in The Row, valuing the Olsen sisters’ luxury label at approximately $1 billion, with Imaginary Ventures also joining the investment.

Chanel Owners and L’Oréal Heir Investing in Olsens’ The Row
The Wertheimer family and Francoise Bettencourt Meyers’ Tethys Invest have acquired minority stakes in The Row, valuing the Olsen sisters’ luxury label at approximately $1 billion, with Imaginary Ventures also joining the investment.

The Row’s Margaux: A Birkin in the Making?
Designers Mary Kate and Ashley Olsen turned their hit bag into one of fashion’s most coveted items through scarcity, constant newness and a little bit of mystique.

The Row’s Margaux: A Birkin in the Making?
Designers Mary Kate and Ashley Olsen turned their hit bag into one of fashion’s most coveted items through scarcity, constant newness and a little bit of mystique.

How TikTok Is Reigniting the Sample Sale Craze
Formerly the domain of fashion insiders, sample sales have become a viral phenomenon on TikTok, with influencers dispensing tips, tricks — and sharing their product hauls.

How TikTok Is Reigniting the Sample Sale Craze
Formerly the domain of fashion insiders, sample sales have become a viral phenomenon on TikTok, with influencers dispensing tips, tricks — and sharing their product hauls.

In Paris, a Season of Normality
Save for a few outliers, simplicity reigned at Paris Fashion Week, writes Angelo Flaccavento.

In Paris, a Season of Normality
Save for a few outliers, simplicity reigned at Paris Fashion Week, writes Angelo Flaccavento.

In Paris, Creators and Imposters
The Paris Fashion Week that closed on Tuesday offered both sparks of originality and shameless theft, writes Angelo Flaccavento.

In Paris, Creators and Imposters
The Paris Fashion Week that closed on Tuesday offered both sparks of originality and shameless theft, writes Angelo Flaccavento.

Where Do Independent Fashion Brands Go From Here?
Many have already closed, or will shut down in the coming months. But for those that make it through the industry’s implosion, they’ll need to find a better, more viable way of doing business. Some thoughts on moving forward.

Where Do Independent Fashion Brands Go From Here?
Many have already closed, or will shut down in the coming months. But for those that make it through the industry’s implosion, they’ll need to find a better, more viable way of doing business. Some thoughts on moving forward.

As a Global Recession Looms, Quiet Luxury Returns
The 2008 recession led to a resurgence of minimalism. A similar kind of shift is on the rise now, but the industry’s relationship with trends and consumerism has changed.

As a Global Recession Looms, Quiet Luxury Returns
The 2008 recession led to a resurgence of minimalism. A similar kind of shift is on the rise now, but the industry’s relationship with trends and consumerism has changed.

2020’s Top M&A Targets in Luxury
BoF tapped industry experts and analysed the market to determine which brands will likely be targeted this year — and which wild-card mergers could pick up steam.

2020’s Top M&A Targets in Luxury
BoF tapped industry experts and analysed the market to determine which brands will likely be targeted this year — and which wild-card mergers could pick up steam.