The RealReal
Is Resale Actually Good for the Planet?
The companies cashing in on fashion’s fast-growing resale market are positioning themselves as a solution to the industry’s sustainability problems. But the reality is far more complex.
Is Resale Actually Good for the Planet?
The companies cashing in on fashion’s fast-growing resale market are positioning themselves as a solution to the industry’s sustainability problems. But the reality is far more complex.
The RealReal Responds to Counterfeit Accusations
In an email sent to customers, Chief Executive Julie Wainwright acknowledged that spotting fakes isn’t an exact science.
The RealReal Responds to Counterfeit Accusations
In an email sent to customers, Chief Executive Julie Wainwright acknowledged that spotting fakes isn’t an exact science.
Burberry Partners with The RealReal to Tap Fast-Growing Resale Market
The luxury British brand will offer consignors of its items a personal shopping experience, enticing them back into its stores.
Burberry Partners with The RealReal to Tap Fast-Growing Resale Market
The luxury British brand will offer consignors of its items a personal shopping experience, enticing them back into its stores.
The RealReal Rises After Smaller Net Loss Than Expected
Shares rose 20 percent after the luxury goods reseller posted a narrower net loss than expected, and revenues rose 51 percent to $71 million.
The RealReal Rises After Smaller Net Loss Than Expected
Shares rose 20 percent after the luxury goods reseller posted a narrower net loss than expected, and revenues rose 51 percent to $71 million.
Investors Have Soured on Fashion Start-Ups. Can The RealReal Change Their Minds?
This week, everyone will be talking about The RealReal's first financial results as a public company, Coach and Kate Spade owner Tapestry's outlook for US retail and how volatility in China's currency affects luxury brands. Read our BoF Professional Cheat Sheet.
Investors Have Soured on Fashion Start-Ups. Can The RealReal Change Their Minds?
This week, everyone will be talking about The RealReal's first financial results as a public company, Coach and Kate Spade owner Tapestry's outlook for US retail and how volatility in China's currency affects luxury brands. Read our BoF Professional Cheat Sheet.
It’s Cool to be Sustainable. But It's Not Easy.
Brands are amping up sustainability initiatives in response to demand from Millennial and Gen Z consumers, but can fashion's current model of conspicuous consumption ever be considered sustainable?
It’s Cool to be Sustainable. But It's Not Easy.
Brands are amping up sustainability initiatives in response to demand from Millennial and Gen Z consumers, but can fashion's current model of conspicuous consumption ever be considered sustainable?
The RealReal Soars 40 Percent in Debut
The shares opened at $28, above their initial public offering price of $20.
The RealReal Soars 40 Percent in Debut
The shares opened at $28, above their initial public offering price of $20.
Here's the Deal With The RealReal IPO
The luxury online reseller is slated to go public on the Nasdaq Friday, but how its shares fare after the bell will depend on whether investors see a path to profitability for the resale platform.
Here's the Deal With The RealReal IPO
The luxury online reseller is slated to go public on the Nasdaq Friday, but how its shares fare after the bell will depend on whether investors see a path to profitability for the resale platform.
Goodwill, the Original Thrift Store, Goes Digital
The non-profit will start posting high-value merchandise on shopping app OfferUp in an effort to compete with online resale platforms like The RealReal.
Goodwill, the Original Thrift Store, Goes Digital
The non-profit will start posting high-value merchandise on shopping app OfferUp in an effort to compete with online resale platforms like The RealReal.
Inside The RealReal’s Plan to Dominate the Secondhand Luxury Market
The company’s IPO filing reveals its big ambitions - and hints at how expensive it will be to reach those goals.
Inside The RealReal’s Plan to Dominate the Secondhand Luxury Market
The company’s IPO filing reveals its big ambitions - and hints at how expensive it will be to reach those goals.