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Why Beauty Brands Can’t Afford to Ignore TikTok Shop
The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.
Why Beauty Brands Can’t Afford to Ignore TikTok Shop
The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.
The Long, Slow Death of Sponsored Content
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
The Long, Slow Death of Sponsored Content
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
How Fake AI Influencers Generate Real Cash
From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.
How Fake AI Influencers Generate Real Cash
From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Can Beauty Compete in F1?
The rise in female F1 viewership presents an opportunity to diversify both the sport’s fanbase and itself — but beauty companies risk steering themselves off-brand.
Can Beauty Compete in F1?
The rise in female F1 viewership presents an opportunity to diversify both the sport’s fanbase and itself — but beauty companies risk steering themselves off-brand.
The Business of Beauty Haul of Fame: Lipstick You Can Snuggle
Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.
The Business of Beauty Haul of Fame: Lipstick You Can Snuggle
Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.
Why Brands Are Inviting Customers on Influencer Trips
Lavish trips full of free swag are no longer exclusively for the high-follower-count elites.
Why Brands Are Inviting Customers on Influencer Trips
Lavish trips full of free swag are no longer exclusively for the high-follower-count elites.