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Supreme

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Sports

Supreme Revenue Declined in Financial Year Ended March 2023

New-York based streetwear giant Supreme generated revenues of $523.1 million for the year ended March 2023, down from $561.5 million in the same period the year before, according to parent company VF. Corp’s annual report. Net income also decreased to $64.8 million, down from $82.4 million the year before.

Sports

Supreme Revenue Declined in Financial Year Ended March 2023

New-York based streetwear giant Supreme generated revenues of $523.1 million for the year ended March 2023, down from $561.5 million in the same period the year before, according to parent company VF. Corp’s annual report. Net income also decreased to $64.8 million, down from $82.4 million the year before.


Sports

Is Streetwear Still Cool?

Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.

Sports

Is Streetwear Still Cool?

Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.


Workplace & Talent

Supreme Appoints Tremaine Emory Creative Director

The multi-hyphenate Denim Tears founder and designer is the streetwear juggernaut’s first major appointment since it was acquired by VF Corp for $2.1 billion in late 2020.

Workplace & Talent

Supreme Appoints Tremaine Emory Creative Director

The multi-hyphenate Denim Tears founder and designer is the streetwear juggernaut’s first major appointment since it was acquired by VF Corp for $2.1 billion in late 2020.


Entrepreneurship

How Crenshaw Skate Club Caught Air

The rise of teenager Tobias McIntosh’s South Los Angeles brand shows how entrepreneurs from once unlikely places can build fashion businesses.

Entrepreneurship

How Crenshaw Skate Club Caught Air

The rise of teenager Tobias McIntosh’s South Los Angeles brand shows how entrepreneurs from once unlikely places can build fashion businesses.


Sustainability

Ex-Adidas Brand Chief Wants to Build a Sustainable Supreme

Eric Liedtke, who steered Adidas’ collaborations with celebrities like Kanye West and Beyoncé, is launching a zero-waste, zero-plastic streetwear brand.

Sustainability

Ex-Adidas Brand Chief Wants to Build a Sustainable Supreme

Eric Liedtke, who steered Adidas’ collaborations with celebrities like Kanye West and Beyoncé, is launching a zero-waste, zero-plastic streetwear brand.


Retail

Op-Ed | Why Brendon Babenzien Makes Sense at J.Crew

More than a design update, the American brand needs a clear set of values to make its preppy basics stand apart from competitors much like the values Babenzien has brought to his label Noah, argues Jonathan D. Cohen.

Retail

Op-Ed | Why Brendon Babenzien Makes Sense at J.Crew

More than a design update, the American brand needs a clear set of values to make its preppy basics stand apart from competitors much like the values Babenzien has brought to his label Noah, argues Jonathan D. Cohen.


Retail

What’s Selling in Streetwear

Gore-Tex jackets, hiking boots and other outdoor items — collectively known as “gorpcore” — are sweeping fashion retailers, resale platforms and mood boards. How big can the trend get?

Retail

What’s Selling in Streetwear

Gore-Tex jackets, hiking boots and other outdoor items — collectively known as “gorpcore” — are sweeping fashion retailers, resale platforms and mood boards. How big can the trend get?


Retail

The Plan to Bring Supreme to the Masses

This week, everyone will be talking about VF Corp.’s plans for Supreme, Haute Couture Week in Paris and LVMH’s latest financial results. Get your BoF Professional Cheat Sheet.

Retail

The Plan to Bring Supreme to the Masses

This week, everyone will be talking about VF Corp.’s plans for Supreme, Haute Couture Week in Paris and LVMH’s latest financial results. Get your BoF Professional Cheat Sheet.


Retail

How to Sell Subculture to the Masses

Scaling a brand without selling out can be a challenge. Here’s how the likes of Dr Martens, Supreme and Vans have managed it.

Retail

How to Sell Subculture to the Masses

Scaling a brand without selling out can be a challenge. Here’s how the likes of Dr Martens, Supreme and Vans have managed it.


Retail

What’s Next for Streetwear’s Biggest Brands

The new owners of Stone Island and Supreme have lofty expectations for their billion-dollar brands. Is it possible to scale these labels without sacrificing cool?

Retail

What’s Next for Streetwear’s Biggest Brands

The new owners of Stone Island and Supreme have lofty expectations for their billion-dollar brands. Is it possible to scale these labels without sacrificing cool?