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Latest News & Analysis

Marketing
How Influencers Are Protecting Themselves Against Misbehaving Brands
Brands have long held the upper hand when it comes to making deals with influencers. But as more companies are called out publicly for wrongdoings, Instagram stars are demanding the ability to break contracts, speak more freely — and get paid on time.

Marketing
Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.