Slam Jam
The Italian pioneers who made streetwear fashion
Featured in The Best Fashion Stores in the World
Founded in 1989 by Luca Benini, Slam Jam is often credited with introducing streetwear to Italy, having been the first in the country to stock cult names like Stüssy and Carhartt and later bring prominence to smaller upstart labels including Our Legacy. Its Milan store doubles as a buzzy events hub and community space. More than three decades in, Slam Jam remains a bellwether in Italian streetwear and hype.
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Meet the 'Independent Record Labels' of Fashion
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.
Meet the 'Independent Record Labels' of Fashion
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.
