Shiseido
Drunk Elephant Was Never for Kids
The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.
Drunk Elephant Was Never for Kids
The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.
Shiseido Earnings Decline 8.5%, Drunk Elephant Sales Slide 65%
The Japanese cosmetics giant reported an 8.5 percent decrease in sales on Monday, with particularly steep losses at the prestige skincare brand Drunk Elephant and its American and Chinese businesses.
Shiseido Earnings Decline 8.5%, Drunk Elephant Sales Slide 65%
The Japanese cosmetics giant reported an 8.5 percent decrease in sales on Monday, with particularly steep losses at the prestige skincare brand Drunk Elephant and its American and Chinese businesses.
The Beauty Slowdown, Explained
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
The Beauty Slowdown, Explained
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
RFK Jr. Is Poised to Be America’s Wellness Influencer-in-Chief
While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.
RFK Jr. Is Poised to Be America’s Wellness Influencer-in-Chief
While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.
The Kombucha Effect Comes for Hair Care
Following the well-worn path from wellness hack to beauty solve, fermented ingredients are making their way to hair care, thanks to a growing number of high-profile startups.
The Kombucha Effect Comes for Hair Care
Following the well-worn path from wellness hack to beauty solve, fermented ingredients are making their way to hair care, thanks to a growing number of high-profile startups.
Tweens Obsessed With Skin Care Drive Brands to Say: Don’t Buy Our Stuff
The online pushback from parents has led to some of the world’s biggest beauty companies responding with a kind of anti-marketing.
Tweens Obsessed With Skin Care Drive Brands to Say: Don’t Buy Our Stuff
The online pushback from parents has led to some of the world’s biggest beauty companies responding with a kind of anti-marketing.
How Beauty Can Navigate a China Rebound
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
How Beauty Can Navigate a China Rebound
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
Predictions for 2024: Blockbuster M&A, Wellness’ Second Coming and the Celebrity Beauty Bust
As we head into the new year, a look at what The Business of Beauty has its eye on.
Predictions for 2024: Blockbuster M&A, Wellness’ Second Coming and the Celebrity Beauty Bust
As we head into the new year, a look at what The Business of Beauty has its eye on.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.