Why Tech Wear Is Crashing Paris Fashion WeekSATISFY


Chief Business Officer

Founder & Creative Director

SATISFY® is a Paris-based premium technical running brand leading the cultural revolution of the outdoors.
We fuse innovative fabric technologies, meticulous design, and a subculture-driven aesthetic to create high-performance apparel that removes distractions and empowers runners to unlock The High — a state of clarity, peace, and freedom found in motion.
Through a unique approach to running, SATISFY inspires individuals to explore the outdoors with confidence, while fostering a community united by the pursuit of The High.
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Why Tech Wear Is Crashing Paris Fashion Week
How an Indie Running Brand Plans to Compete With Sneaker Giants
Running’s Big Fashion OpportunityOTHER LINKS
The Wall Street Journal
Vogue Business
High Snobiety
High Snobiety
GQ
Hypebeast
Men'sHealth

Running’s Big Fashion Opportunity
The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.

The Niche Sport Driving Sneaker Sales
Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.

Announcing Stylebop.com, St. John and Satisfy
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.