Saint Laurent
Saint Laurent is a Kering-owned luxury fashion brand, founded by the designer Yves Saint Laurent in 1961.
A Wake-Up Call for YSL's PR Team
PARIS, France — A few weeks ago, Yves Saint Laurent 's PR team wrote to BoF, asking that we edit a tweet.
Raf Simons, Hedi Slimane and the Tectonic Shifts of the Paris Fashion Establishment
PARIS, France — With fabled fashion innovators Raf Simons and Hedi Slimane scheduled to make their respective ready-to-wear debuts at Dior and Saint
Colin's Column | Remembering Diana Vreeland
To coincide with the release of the documentary film “ Diana Vreeland: The Eye Has To Travel ”, contributing editor Colin McDowell recalls the
Tory Burch Says Work Hard, Think Long Term and Be Patient
NEW YORK, United States — "There were a lot of people doubting what we were doing in the beginning," Tory Burch, both creative director and chief
CEO Talk | François-Henri Pinault, Chairman and Chief Executive Officer, PPR
On the day of the official announcement of a major joint-venture between PPR and YOOX Group, BoF’s Imran Amed speaks to PPR chief executive officer François-Henri Pinault for a global exclusive interview on how the new partnership fits into Mr Pinault’s digital vision for PPR.
Colin's Column | Making the Case for a Modern Couture
PARIS, France — Strange people in the fashion world. Take Dior. The couturier who founded the house with money provided by Marcel Boussac, the cotton
Making Sense of the YSL Retrobranding
PARIS, France — When Hedi Slimane was appointed creative director of Yves Saint Laurent, last March, YSL's parent company, PPR, gave the designer
The Art and Science of Valuing Vintage
How to price vintage goods? The answer is part art, part science.
Are Fashion Brands Underestimating the Importance of China E-Commerce?
BEIJING, China — With its burgeoning middle class and status-conscious consumer culture, China remains the primary engine driving luxury market
How Inez and Vinoodh Embraced Digital
The duo are focused on keeping their photography human despite their intensely digital process.