Saint Laurent
Saint Laurent is a Kering-owned luxury fashion brand, founded by the designer Yves Saint Laurent in 1961.
How Not to Be a Boring Direct-to-Consumer Brand
In a fashion and beauty market packed with look-a-like labels, more start-ups are breaking the mould with a bolder aesthetic.
How Not to Be a Boring Direct-to-Consumer Brand
In a fashion and beauty market packed with look-a-like labels, more start-ups are breaking the mould with a bolder aesthetic.
Will New York Fashion Week Survive the Pandemic?
This strange season’s series of 'shows' made it clearer than ever: the value of New York Fashion Week is up for debate. While still important for some designers, others are opting out and not looking back.
Will New York Fashion Week Survive the Pandemic?
This strange season’s series of 'shows' made it clearer than ever: the value of New York Fashion Week is up for debate. While still important for some designers, others are opting out and not looking back.
Fashion Week Can’t Be Just Another Online Video Festival
One thing’s for sure, appointments and digital videos do not a fashion week make. But for now, let’s make the most of it and reconnect as a community, writes Imran Amed.
Fashion Week Can’t Be Just Another Online Video Festival
One thing’s for sure, appointments and digital videos do not a fashion week make. But for now, let’s make the most of it and reconnect as a community, writes Imran Amed.
Tim Blanks’ Top Fashion Shows of All-Time: Tom Ford's Yves Saint Laurent Finale, March 7, 2004
BoF's editor-at-large travels back to a runway that left him misty-eyed. Ford may have claimed he’d blocked out his Saint Laurent years, but he also acknowledged some of his best collections were there. And this was his best.
Tim Blanks’ Top Fashion Shows of All-Time: Tom Ford's Yves Saint Laurent Finale, March 7, 2004
BoF's editor-at-large travels back to a runway that left him misty-eyed. Ford may have claimed he’d blocked out his Saint Laurent years, but he also acknowledged some of his best collections were there. And this was his best.
Africa’s $20 Billion E-Commerce Opportunity
The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?
Africa’s $20 Billion E-Commerce Opportunity
The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?
The September Issue Gets an Overdue Makeover
For years, magazines disproportionately relied on white mega-celebrities to sell the most important issue of the year to advertisers. Now, they're responding to readers who want more diversity by featuring women of colour and independent brands. Will the shift pay off?
The September Issue Gets an Overdue Makeover
For years, magazines disproportionately relied on white mega-celebrities to sell the most important issue of the year to advertisers. Now, they're responding to readers who want more diversity by featuring women of colour and independent brands. Will the shift pay off?
How to Make Your Sale Stand Out
From once-a-year events to private access, retail experts and consumer psychologists share the best discounting strategies for getting customers to shop sales.
How to Make Your Sale Stand Out
From once-a-year events to private access, retail experts and consumer psychologists share the best discounting strategies for getting customers to shop sales.
Farfetch Sales Soared During Lockdowns
The fashion marketplace sold record levels of merchandise and cut down on its losses as luxury shoppers pivoted online.
Farfetch Sales Soared During Lockdowns
The fashion marketplace sold record levels of merchandise and cut down on its losses as luxury shoppers pivoted online.
The BoF Podcast: Michael Kors on Why He Left Fashion Week
The American designer has streamlined his collections to just two per year.
The BoF Podcast: Michael Kors on Why He Left Fashion Week
The American designer has streamlined his collections to just two per year.
Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands
Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.
Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands
Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.