Skip to main content

Saint Laurent

Saint Laurent is a Kering-owned luxury fashion brand, founded by the designer Yves Saint Laurent in 1961.

Saint Laurent
China

Digital China Leaving Ostrich Brands Behind

Chinese consumers are flocking to the Internet to make luxury purchases on local e-commerce sites. International luxury goods brands need to get their heads out of the sand to catch up, says Luca Solca, head of luxury goods at Exane BNP Paribas.


Marketing

BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning

In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.


Retail

The Truth About Handbags

In the crowded and volatile market for handbags, not even Chanel and Hermès are safe, says Luca Solca, head of luxury goods at Exane BNP Paribas.


News & Analysis

Gaultier Confesses Why He Quit Ready-To-Wear

The French couturier — who found fame putting Madonna in a conical bra and helped shape global trends for four decades — shocked the fashion world by ending his ready-to-wear and menswear lines earlier this year.


Retail

Sex Still Sells

Fashion may be having a genderless moment. But are consumers?


News & Analysis

Pop Quiz | Skincare, Roberto Cavalli, Joe Fresh

How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Skincare, Roberto Cavalli, Joe Fresh and more.


Workplace & Talent

Anaita Shroff Adajania, Fashion Director

BoF speaks to Anaita Shroff Adajania, the stylist behind the current Vogue India cover featuring Bollywood megastar Aishwarya Rai Bachchan, about her career trajectory and the inner workings of fashion and film in India.


Fashion Week

In Era of Image, Stylists Rule Paris

On the Paris runways, creation is giving way to the power of image and the ascendance of the single look, reports Angelo Flaccavento.


News & Analysis

What Russia’s Meltdown Means for Luxury

Facing sanctions, plunging oil prices and a falling rouble, the Russian economy is in crisis. How can luxury goods companies offset the impact? Luca Solca, head of luxury goods at Exane BNP Paribas, reports.


News & Analysis

How Farfetched is Farfetch's $1 Billion Valuation?

BoF editor-in-chief Imran Amed recaps the week in the business of fashion.