Saint Laurent
Saint Laurent is a Kering-owned luxury fashion brand, founded by the designer Yves Saint Laurent in 1961.


Digital China Leaving Ostrich Brands Behind
Chinese consumers are flocking to the Internet to make luxury purchases on local e-commerce sites. International luxury goods brands need to get their heads out of the sand to catch up, says Luca Solca, head of luxury goods at Exane BNP Paribas.

BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning
In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.

The Truth About Handbags
In the crowded and volatile market for handbags, not even Chanel and Hermès are safe, says Luca Solca, head of luxury goods at Exane BNP Paribas.

Gaultier Confesses Why He Quit Ready-To-Wear
The French couturier — who found fame putting Madonna in a conical bra and helped shape global trends for four decades — shocked the fashion world by ending his ready-to-wear and menswear lines earlier this year.


Pop Quiz | Skincare, Roberto Cavalli, Joe Fresh
How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Skincare, Roberto Cavalli, Joe Fresh and more.

Anaita Shroff Adajania, Fashion Director
BoF speaks to Anaita Shroff Adajania, the stylist behind the current Vogue India cover featuring Bollywood megastar Aishwarya Rai Bachchan, about her career trajectory and the inner workings of fashion and film in India.

In Era of Image, Stylists Rule Paris
On the Paris runways, creation is giving way to the power of image and the ascendance of the single look, reports Angelo Flaccavento.

What Russia’s Meltdown Means for Luxury
Facing sanctions, plunging oil prices and a falling rouble, the Russian economy is in crisis. How can luxury goods companies offset the impact? Luca Solca, head of luxury goods at Exane BNP Paribas, reports.

How Farfetched is Farfetch's $1 Billion Valuation?
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.