The Reformation
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Case Study | How to Talk to Customers About Fashion’s Dirty Secrets
Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.
Case Study | How to Talk to Customers About Fashion’s Dirty Secrets
Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.
Why Floral Dresses Are the Trend That Just Won’t End
Printed dresses may not be groundbreaking, but they are a moneymaker. Here's how labels have really capitalised on the category.
Why Floral Dresses Are the Trend That Just Won’t End
Printed dresses may not be groundbreaking, but they are a moneymaker. Here's how labels have really capitalised on the category.
The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.
The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
Drive Season 2, Episode 2: Reformation’s Yael Aflalo On Finding a Sustainable Focus
BoF meets Reformation Founder and CEO Yael Aflalo, who created her brand in 2009 around the idea of upcycling, after years of frustration battling with inefficiencies of the fashion wholesale system.
Drive Season 2, Episode 2: Reformation’s Yael Aflalo On Finding a Sustainable Focus
BoF meets Reformation Founder and CEO Yael Aflalo, who created her brand in 2009 around the idea of upcycling, after years of frustration battling with inefficiencies of the fashion wholesale system.
Fashion Loves Carbon Offsets. Are They Enough?
Carbon offsets are a tempting solution to fashion's climate problems, but they're no quick fix for the complex challenges facing the industry.
Fashion Loves Carbon Offsets. Are They Enough?
Carbon offsets are a tempting solution to fashion's climate problems, but they're no quick fix for the complex challenges facing the industry.
Can Reformation Become the Global Go-To For Cool Girls?
The LA-based label known for floral dresses and cheeky marketing wants to expand into Europe, Asia and Australia under new majority owner Permira Advisers. But will its winning US strategy play overseas?
Can Reformation Become the Global Go-To For Cool Girls?
The LA-based label known for floral dresses and cheeky marketing wants to expand into Europe, Asia and Australia under new majority owner Permira Advisers. But will its winning US strategy play overseas?
How Designers Build Big Businesses Out of Old Fabric
Once the domain of thrifty fashion students, some of the industry's hottest designers and biggest brands are incorporating leftover fabric, unsold clothes and vintage textiles into their clothes.
How Designers Build Big Businesses Out of Old Fabric
Once the domain of thrifty fashion students, some of the industry's hottest designers and biggest brands are incorporating leftover fabric, unsold clothes and vintage textiles into their clothes.