Rare Beauty
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
How to Unlock Growth Through Underserved Marketing Channels
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.
The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing
In an era of channel fragmentation, evolving KPIs and data constraints, fashion and beauty’s marketing leaders are confronting a new market reality. BoF's latest knowledge report, in partnership with Ekimetrics, explores how they are redefining performance, reallocating investment and driving growth across the entire funnel.
How Beauty Plans to Crack Substack
From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
How Hand Creams and Sanitisers Became a Beauty Status Symbol
The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.
Selena Gomez Is a Billionaire Thanks to Her Brand Rare Beauty
The vast bulk of Gomez’s wealth is tied to Rare Beauty Brands Inc., the makeup line that she started five years ago and has become a hit with influencers and cosmetics-obsessed teens.
Who Is Going to Buy All These Makeup Brands?
This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.
What Ban? Brands Double Down on TikTok Shop
Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.