Ralph Lauren
Ralph Lauren is an American fashion brand, founded by the designer Ralph Lauren in 1967 in New York. The company produces apparel, accessories, footwear and home collections, with lines including Polo Ralph Lauren and Ralph Lauren Purple Label.
Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?
Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.
Africa’s $20 Billion E-Commerce Opportunity
The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?
The Pandemic Changed the Way People Live. How Can Fashion Adapt?
The world looks vastly different today than it did five months ago. Here’s what the fashion industry can do to remain relevant to consumers.
Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.
Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.
Now That Everyone Has Sweatpants, What Else Do They Want to Buy?
Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.
Who Wants to Buy Europe's Failing Fashion Brands?
An online retailer chasing growth, a supplier-turned-retailer, and a worried Italian government are among the unlikely cast of investors shelling out for brands including Warehouse, Naf Naf and Corneliani. The assets are small fish, but the deals could hint at bigger transactions to come.
Trouble Brewing for America’s Luxury Sector
Covid-19 has exacerbated pre-existing weaknesses for America’s big luxury players, while US President Donald Trump’s gross mismanagement of the pandemic is only deepening the damage.
US Retailers Tiptoe Into the Holiday Season Blind and Weary
The season represents about 20 percent of annual retail sales each year, and stores need some relief after enduring months of turmoil as the health crisis roiled the world economy.
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District
Urban thoroughfares like Fifth Avenue and Bond Street have been hit hard by the pandemic. What happens to flagships now?