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A Critical Gut Check for Sportswear
The next two weeks will be a bellwether for sportswear as a run of earnings reports are published by some of the industry’s giants.
Opinion: The Sneaker Bubble Is Bursting Around Investors
Off the field and outside of the gym, many consumers are rediscovering smarter footwear, writes Bloomberg’s Andrea Felsted.
India’s Fitness Boom Lifts Sportswear Market
As style-conscious Indians flock to a growing number of gyms, sports clubs and marathons, global activewear brands are stepping up expansion to capitalise on changing attitudes towards health and exercise.
The World Cup Is a Milestone Moment for Recycled Polyester
With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material's performance and growing use
China’s New Playbook for Buying Western Fashion Brands
After past stumbles, Chinese capital is taking a more measured approach to investments in US and European fashion labels, tempering expectations for breakneck expansion. Will it work?
Anta Just Saved Puma
After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.
Five Sports X Fashion Storylines to Watch in 2026
Sports and fashion had a watershed moment in 2025 as the two industries continued to converge. 2026 will be similar. Here’s what to watch for early on in the year.
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.