Proenza Schouler
Proenza Schouler's Pioneer Spirit
Jack and Lazaro have come home, but there is a vague uneasiness about what it is exactly that they stand for in New York's fashion pantheon.
What's Next for New York?
The centrifugal force that once held New York Fashion Week together is losing its strength but that’s not necessarily a bad thing for the likes of Sies Marjan, Rodarte, Prabal Gurung and Opening Ceremony.
Proenza Schouler: ‘We Don’t Have to Be a Billion-Dollar Brand’
After two seasons showing during Paris couture week, Jack McCollough and Lazaro Hernandez are back in New York with a more practical outlook.
New York Fashion Week's New Look
This week, everyone will be talking about who's showing — and who isn't — at New York Fashion Week, how runway models are treated and the push for size inclusivity. Read our BoF Professional Cheat Sheet.
Proenza Schouler and Rodarte Return to New York Fashion Week
Having departed to Paris Couture Week three seasons ago, the brands rejoin New York royalty including Marc Jacobs, Tory Burch and Ralph Lauren.
What’s Ailing America’s Fashion Darlings?
Once popular American labels are struggling to adapt to a perfect storm of shifting consumer tastes, failing department stores and the rise of direct-to-consumer.
Brock Collection Signs Exclusive Partnership Deal with Onward Luxury Group
The label hopes to increase sales two-and-a-half times by expanding to Europe and the Middle East.
You Can’t Smell the Internet
The olfactory nature of fragrance makes it challenging to sell online, so how are perfume brands tapping the digital opportunity?
Power Moves | Spring Hires Media President, Balenciaga Taps Daniel Motta Mello
This week, Matthew Starker has joined Spring as president, media and original content, while Balenciaga has tapped Daniel Motta Mello to head up brand PR and communications in the Americas.
6 Tips for Taking Your Brand Direct-to-Consumer
A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.