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Proenza Schouler

Proenza Schouler
Retail

Inside the Business of Barneys New York

Days before Barneys New York’s much-anticipated return to downtown Manhattan, chief executive Mark Lee and chief operating officer Daniella Vitale talk to BoF about the company’s journey from the brink of bankruptcy to record sales — and what's next.


Marketing

Trey Laird, Master of the American Brand

The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.


Workplace & Talent

This Week on BoF Careers: Public School, The Webster, Bloody Gray

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.


China

BoF Exclusive | Silas Chou Investment Vehicle Acquires a Controlling Interest in Thakoon

The New York-based designer has joined forces with Vivian Chou, a recent Wharton graduate and daughter of textile mogul Silas Chou, to transform his business in 2016, BoF can reveal.


News & Analysis

WME-IMG Debuts All-Fashion Network for Apple TV

Made2Measure is the first network of its kind, offering wall-to-wall fashion programming. Will it work?


Marketing

How Beauty Brands Tap Backstage and Beyond

Hair and makeup companies are turning fashion week partnerships into powerful brand marketing tools.


Fashion Week

At New York Fashion Week, a Zest for Appropriation

Fighting the age of appropriation is pointless, but what we need is a better sense of history and more freedom of thought, says Angelo Flaccavento.


Fashion Week

Proenza Schouler Steals the Heat from Cuba

Jack McCollough and Lazaro Hernandez are masters of ambiguity, but here it was directness — exposure, in fact — on which their Spring collection was based.


Technology

Inside Fashion’s Instagram Wars

Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?


News & Analysis

Tommy Ton Goes His Own Way

The leading street style photographer speaks exclusively to BoF about breaking away from Style.com to launch his own website, Tommyton.com.