Prada

Brands Beware: The Digital Grey Market Is Growing
Online grey market vendors are offering hefty discounts on luxury products via websites that mimic official e-tailers. How can they be stopped?

Brands Beware: The Digital Grey Market Is Growing
Online grey market vendors are offering hefty discounts on luxury products via websites that mimic official e-tailers. How can they be stopped?

What Makes a Collaboration Successful in 2020?
Celebrity-designed capsule collections and hyped sneaker drops are nothing new, so here’s what brands must do to keep their alliances feeling fresh.

What Makes a Collaboration Successful in 2020?
Celebrity-designed capsule collections and hyped sneaker drops are nothing new, so here’s what brands must do to keep their alliances feeling fresh.

At Prada, Everyday Heroes
While Miuccia Prada acknowledged the confused state of the world, she sounded much more optimistic than she’s been of late.

At Prada, Everyday Heroes
While Miuccia Prada acknowledged the confused state of the world, she sounded much more optimistic than she’s been of late.

2019 Ends on a Positive Note For Luxury
Luxury investment throughout 2019 often felt like a game of musical chairs, but the year ended on a positive note, with an overall yearly gain of 44 percent for the Savigny Luxury Index.

2019 Ends on a Positive Note For Luxury
Luxury investment throughout 2019 often felt like a game of musical chairs, but the year ended on a positive note, with an overall yearly gain of 44 percent for the Savigny Luxury Index.

Miuccia Prada Sells Ownership of Milan Stores to Parent Company
The Italian fashion brand will pay €66 million to a holding company controlled by the co-CEO and designer.

Miuccia Prada Sells Ownership of Milan Stores to Parent Company
The Italian fashion brand will pay €66 million to a holding company controlled by the co-CEO and designer.

Sustainability Finally Takes Centre Stage in Shanghai
Shan Future Forum is driving the sustainability agenda in Shanghai alongside initiatives from Stella McCartney, Kering and Prada. But will China’s big industry players follow suit and take meaningful action in luxury’s biggest market?

Sustainability Finally Takes Centre Stage in Shanghai
Shan Future Forum is driving the sustainability agenda in Shanghai alongside initiatives from Stella McCartney, Kering and Prada. But will China’s big industry players follow suit and take meaningful action in luxury’s biggest market?

Op-Ed | Inclusivity Demands More Than a Show
The fashion industry has staged an extraordinary consumer-facing performance of inclusivity, but its power structure remains anything but inclusive, argues Jason Campbell.

Op-Ed | Inclusivity Demands More Than a Show
The fashion industry has staged an extraordinary consumer-facing performance of inclusivity, but its power structure remains anything but inclusive, argues Jason Campbell.

How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?

How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?

Top 10 Shows of the Season
After a fashion month punctuated with true fashion moments, BoF's editors pick the top ten shows of the season.

Top 10 Shows of the Season
After a fashion month punctuated with true fashion moments, BoF's editors pick the top ten shows of the season.

In Milan, Less Trumps More
From Prada to Gucci, reductionism, simplicity and focus are back in fashion.

In Milan, Less Trumps More
From Prada to Gucci, reductionism, simplicity and focus are back in fashion.