Prada

The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.

The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.

Capitalising on China’s Post-Lockdown Travel Boom
With Shanghai set to relax lockdown restrictions on June 1, pent-up demand for domestic travel presents an opportunity for fashion brands willing to explore new destinations.

Capitalising on China’s Post-Lockdown Travel Boom
With Shanghai set to relax lockdown restrictions on June 1, pent-up demand for domestic travel presents an opportunity for fashion brands willing to explore new destinations.

The Traceability Tech Aiming to Unlock a More Sustainable Industry
Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.

The Traceability Tech Aiming to Unlock a More Sustainable Industry
Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.

Lorenzo Bertelli on Prada’s Sustainability Strategy
In an exclusive interview, Prada’s future CEO and joint marketing and sustainability chief spoke to BoF about making recycled nylon a reality, why the market isn’t ready for leather alternatives and Prada’s plans in resale.

Lorenzo Bertelli on Prada’s Sustainability Strategy
In an exclusive interview, Prada’s future CEO and joint marketing and sustainability chief spoke to BoF about making recycled nylon a reality, why the market isn’t ready for leather alternatives and Prada’s plans in resale.

A Cloudy Outlook for Fashion
This week, America’s exuberant travel rebound contrasted sharply with strict lockdowns in China as prospects for the global economy dimmed.

A Cloudy Outlook for Fashion
This week, America’s exuberant travel rebound contrasted sharply with strict lockdowns in China as prospects for the global economy dimmed.

From Luxury to High Street, All Eyes On the USA
Fashion brands that looked to China to drive growth for much of the last decade are leaning into the opportunity in the United States.

From Luxury to High Street, All Eyes On the USA
Fashion brands that looked to China to drive growth for much of the last decade are leaning into the opportunity in the United States.

Prada’s Growth Plans
This week, everyone will be talking about Prada’s growth plans, updates on Russia, China and other geopolitical hotspots from H&M and Inditex, plus Alexander McQueen’s show in New York.

Prada’s Growth Plans
This week, everyone will be talking about Prada’s growth plans, updates on Russia, China and other geopolitical hotspots from H&M and Inditex, plus Alexander McQueen’s show in New York.

How Sustainability Became a Path to Fashion’s C-Suite
As big brands get serious about transforming their businesses for the future, executives with experience driving climate and social impact strategies are in hot demand.

How Sustainability Became a Path to Fashion’s C-Suite
As big brands get serious about transforming their businesses for the future, executives with experience driving climate and social impact strategies are in hot demand.

Unpacking Luxury’s Response to the War in Ukraine
Whether or not brands keep doing business in Russia is largely being driven by logistical challenges rather than moral commitments.

Unpacking Luxury’s Response to the War in Ukraine
Whether or not brands keep doing business in Russia is largely being driven by logistical challenges rather than moral commitments.

‘Our Creativity Is Impossible to Kill’
As Ukraine faces its darkest hour, the country’s fashion community is asking the wider industry to act.

‘Our Creativity Is Impossible to Kill’
As Ukraine faces its darkest hour, the country’s fashion community is asking the wider industry to act.