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Prada Group

Prada Group is an Italian luxury goods conglomerate founded in 1913 by Mario Prada. Headquartered in Milan, the company operates a portfolio of high-end fashion brands, including Prada, Miu Miu, Church's and Car Shoe, among others, and has a global presence in over 70 countries.

Prada Group
Luxury

Prada Group Defies Slowdown as Young Shoppers Flock to Miu Miu

Miu Miu’s retail sales remained strong in the fourth quarter, rising 84 percent, while Prada grew by 4 percent.

Luxury

Prada Group Defies Slowdown as Young Shoppers Flock to Miu Miu

Miu Miu’s retail sales remained strong in the fourth quarter, rising 84 percent, while Prada grew by 4 percent.


Luxury

Versace Would Strengthen Prada But Come at a Cost

A deal would create a group with a broader base that is more resistant to business cycles, but turning Versace around could take years and hit short-term profits.

Luxury

Versace Would Strengthen Prada But Come at a Cost

A deal would create a group with a broader base that is more resistant to business cycles, but turning Versace around could take years and hit short-term profits.


Luxury

Report: Prada Moving Closer to €1.5 Billion Versace Deal

Talks between Prada and Versace owner Capri are progressing and could results in a deal in March, Bloomberg reports.

Luxury

Report: Prada Moving Closer to €1.5 Billion Versace Deal

Talks between Prada and Versace owner Capri are progressing and could results in a deal in March, Bloomberg reports.


Partner Content

Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration

BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.

Partner Content

Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration

BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.


Luxury

Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.

Luxury

Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.


Luxury

Executive Memo | Luxury Has a Pricing Problem. What Now?

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.

Luxury

Executive Memo | Luxury Has a Pricing Problem. What Now?

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.


Beauty

Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?

Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.

Beauty

Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?

Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.


Luxury

Prada Family Has a Plan in Place to Avoid Succession Drama

With the power couple behind the luxury house in their 70s, they have prepared the groundwork for their legacy.

Luxury

Prada Family Has a Plan in Place to Avoid Succession Drama

With the power couple behind the luxury house in their 70s, they have prepared the groundwork for their legacy.


Luxury

How Prada Is Defying the Downturn

The Milanese group reported nine-month net revenues up 18 percent year-on-year, powered by eye-popping growth at Miu Miu, where third-quarter sales surged 105 percent.

Luxury

How Prada Is Defying the Downturn

The Milanese group reported nine-month net revenues up 18 percent year-on-year, powered by eye-popping growth at Miu Miu, where third-quarter sales surged 105 percent.


Luxury

Miu Miu Revenues Double In First Half, Extending Industry-Beating Run

Owner Prada Group reported first-half retail sales up 18 percent, spurred by red-hot Miu Miu, even as the sector's biggest groups reported falling sales.

Luxury

Miu Miu Revenues Double In First Half, Extending Industry-Beating Run

Owner Prada Group reported first-half retail sales up 18 percent, spurred by red-hot Miu Miu, even as the sector's biggest groups reported falling sales.