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Fashion Brands Are Giving Women’s Sports Merch a New Look
Brands such as J.Crew, Tuckernuck, and Pacsun are collaborating with sports labels and organisations to create products for women that look more like fashion than your standard sports merchandise with a team logo.
How Brands Are Tapping the College Content Machine
Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.
How Y2K Teen Brands Are Winning in the TikTok Era
Legacy retailers like Hollister and Pacsun are finding strong momentum with Gen-Z by doubling down on activations that deliver utility, community and social media shareability.
Why Brands Started Taking TikTok Shop Seriously
In the last year, TikTok Shop’s sales have ballooned as startups and established labels alike latch onto the platform for sales growth. But sellers will need standout products and content to avoid getting lost in a crowded marketplace.
Exclusive: Everlane’s New CEO Gets Real About Its Ambitions
In his first in-depth interview about his role at the helm of the 14-year-old DTC brand, Alfred Chang discusses introducing new design motifs, battling Quince and the company’s prolonged return to sales growth.
Mass Retail’s New Favourite Collaborators: Buzzy Men’s Brands
Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.
BoF Insights | Gen-Z and Fashion in the Age of Realism
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.
Is Now the Time to Hire a Virtual Influencer?
Virtual influencers had faded from fashion campaigns, but now amid all the metaverse hype they’re popping up again, with Prada and Pacsun turning to virtual faces.
The Style That Finally Dethroned Skinny Jeans
The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.
How Brands Are Convincing Shoppers to Spend Early This Holiday Season
Retailers like Target, Walmart, PacSun, Gap and Ulta are kicking off marketing campaigns or sale promotions earlier than ever in an attempt to avoid supply chain woes that could dampen holiday cheer and sales performance.