Off-White

How Big Can the Mask Market Really Get?
With a multi-billion dollar market prediction, the category may not be a fleeting trend for brands.

How Big Can the Mask Market Really Get?
With a multi-billion dollar market prediction, the category may not be a fleeting trend for brands.

Should All Fashion Brands Be Selling Masks?
Brands and manufacturers have rushed to meet the demand for masks during the pandemic, creating a new, and uncertain, retail category in a matter of months.

Should All Fashion Brands Be Selling Masks?
Brands and manufacturers have rushed to meet the demand for masks during the pandemic, creating a new, and uncertain, retail category in a matter of months.

Off-White Beyond the Street
Creative director Virgil Abloh’s latest show offered a significant evolution towards a more formal and sombre look.

Off-White Beyond the Street
Creative director Virgil Abloh’s latest show offered a significant evolution towards a more formal and sombre look.

Meet the 'Independent Record Labels' of Fashion
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.

Meet the 'Independent Record Labels' of Fashion
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.

Farfetch: Relationship with Off-White Will Last At Least Through 2026
The luxury marketplace acquired New Guards Group, the Milanese company which operates but does not own Virgil Abloh’s brand, in August to control its retail sales online.

Farfetch: Relationship with Off-White Will Last At Least Through 2026
The luxury marketplace acquired New Guards Group, the Milanese company which operates but does not own Virgil Abloh’s brand, in August to control its retail sales online.

Art Meets Science at Off-White
There may be something valedictory for Virgil Abloh’s skeptics in that the laurel wreath of fashion continues to elude him.

Art Meets Science at Off-White
There may be something valedictory for Virgil Abloh’s skeptics in that the laurel wreath of fashion continues to elude him.

Off-White, Balenciaga and the End of a Fashion Cycle
This week, everyone will be talking about Off-White and Balenciaga at Paris Fashion Week, France's proposed law to ban destruction of unsold consumer goods and Nike's latest results. Read our BoF Professional Cheat Sheet.

Off-White, Balenciaga and the End of a Fashion Cycle
This week, everyone will be talking about Off-White and Balenciaga at Paris Fashion Week, France's proposed law to ban destruction of unsold consumer goods and Nike's latest results. Read our BoF Professional Cheat Sheet.

Virgil Abloh Announces He's Taking Time Off
The Off-White and Louis Vuitton designer will not attend Paris Fashion Week due to health conditions.

Virgil Abloh Announces He's Taking Time Off
The Off-White and Louis Vuitton designer will not attend Paris Fashion Week due to health conditions.

Why Farfetch Bought New Guards Group
The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.

Why Farfetch Bought New Guards Group
The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.

Off-White's Mountain High
Virgil Abloh’s latest proposition was a whiff of fresh air, showing that the idea of streetwear-as-fashion can indeed evolve into something new.

Off-White's Mountain High
Virgil Abloh’s latest proposition was a whiff of fresh air, showing that the idea of streetwear-as-fashion can indeed evolve into something new.