Nike
Nike Teams Up with ‘Architectural Entertainment’ Magazine PIN-UP For Niche Brazil-Themed Project
Sportswear giant Nike, known for the cultural fluency of its niche marketing and communcations efforts, is running a visually arresting four-page spread in the latest issue of under-the-radar architecture and design magazine PIN-UP.
Nike Teams Up with ‘Architectural Entertainment’ Magazine PIN-UP For Niche Brazil-Themed Project
Sportswear giant Nike, known for the cultural fluency of its niche marketing and communcations efforts, is running a visually arresting four-page spread in the latest issue of under-the-radar architecture and design magazine PIN-UP.
On Fleeting Hong Kong Trips, Chinese Make Frugal Fashionable
HONG KONG, China — Armed with empty suitcases and same-day return tickets, an army of mainland Chinese is descending on suburban outlet shopping
On Fleeting Hong Kong Trips, Chinese Make Frugal Fashionable
HONG KONG, China — Armed with empty suitcases and same-day return tickets, an army of mainland Chinese is descending on suburban outlet shopping
French Press | Le Monde Reports on LVMH's Secret Hermès Plan, São Paulo's Fiercely Competitive Luxury Malls, Sports and Lifestyle Brands
BoF distills recent fashion stories from the French media.
French Press | Le Monde Reports on LVMH's Secret Hermès Plan, São Paulo's Fiercely Competitive Luxury Malls, Sports and Lifestyle Brands
BoF distills recent fashion stories from the French media.
Wearable Technology Market Set to Explode, Could Reach $50 Billion, Says Credit Suisse
Credit Suisse has issued a report on the rise of the wearable technology market, which, it says, has hit "an inflection point" and will have "a significant and pervasive impact on the economy," reaching $30-$50 billion over the next 3-5 years.
Wearable Technology Market Set to Explode, Could Reach $50 Billion, Says Credit Suisse
Credit Suisse has issued a report on the rise of the wearable technology market, which, it says, has hit "an inflection point" and will have "a significant and pervasive impact on the economy," reaching $30-$50 billion over the next 3-5 years.
Twitter’s Costolo Sees Opportunity in Wearable Health Gadgets
SAN FRANCISCO, United States — Twitter Inc. Chief Executive Officer Dick Costolo said the online service for 140-character messages is increasingly
Twitter’s Costolo Sees Opportunity in Wearable Health Gadgets
SAN FRANCISCO, United States — Twitter Inc. Chief Executive Officer Dick Costolo said the online service for 140-character messages is increasingly
With an Evolutionary Approach, Uniqlo Aims to Create New Category
Earlier this week, BoF spoke to senior executives at the launch of Uniqlo’s new Lifewear concept to understand the guiding principles and goals of an apparel company more rooted in technology than fashion.
With an Evolutionary Approach, Uniqlo Aims to Create New Category
Earlier this week, BoF spoke to senior executives at the launch of Uniqlo’s new Lifewear concept to understand the guiding principles and goals of an apparel company more rooted in technology than fashion.
Nike Profit Tops Estimates Amid Footwear Demand in North America
BEAVERTON, United States — Nike Inc., the world's largest sporting-goods company, reported third-quarter profit that topped analysts' estimates amid
Nike Profit Tops Estimates Amid Footwear Demand in North America
BEAVERTON, United States — Nike Inc., the world's largest sporting-goods company, reported third-quarter profit that topped analysts' estimates amid
A Look Back at SXSW
Guest contributor Rachel Arthur recaps the highlights of this year's SXSW Interactive conference and identifies key takeaways for the fashion industry.
A Look Back at SXSW
Guest contributor Rachel Arthur recaps the highlights of this year's SXSW Interactive conference and identifies key takeaways for the fashion industry.
Adidas Sees Role for Reebok Despite Writedown
HERZOGENAURACH, Germany — Adidas is to stick with its troubled Reebok business even though the German sportswear group had to make a 265 million euro
Adidas Sees Role for Reebok Despite Writedown
HERZOGENAURACH, Germany — Adidas is to stick with its troubled Reebok business even though the German sportswear group had to make a 265 million euro
Week in Review | Nadja Swarovski's Vision, MADE Comes to Paris, Umit Benan Departs Trussardi
BoF editor-in-chief Imran Amed recaps the week’s top developments in the business of fashion.
Week in Review | Nadja Swarovski's Vision, MADE Comes to Paris, Umit Benan Departs Trussardi
BoF editor-in-chief Imran Amed recaps the week’s top developments in the business of fashion.