Nike
Why Are Sportswear Giants Nike and Adidas Embracing Fashion?
BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.
Why Are Sportswear Giants Nike and Adidas Embracing Fashion?
BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.
Nike Beats 2Q Forecasts
Nike Inc. on Thursday reported fiscal second-quarter net income of $655 million. The results topped Wall Street expectations.
Nike Beats 2Q Forecasts
Nike Inc. on Thursday reported fiscal second-quarter net income of $655 million. The results topped Wall Street expectations.
Rising Stars Make Adidas More American, Less Soccer-Mad
A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike.
Rising Stars Make Adidas More American, Less Soccer-Mad
A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike.
Très Bien Expands With Winning Blend of Streetwear and Fashion
Très Bien’s blend of sneakers, streetwear and high fashion has given rise to a successful men’s e-commerce business and a portfolio of budding fashion brands, with combined revenues set to hit $5.6 million in 2014.
Très Bien Expands With Winning Blend of Streetwear and Fashion
Très Bien’s blend of sneakers, streetwear and high fashion has given rise to a successful men’s e-commerce business and a portfolio of budding fashion brands, with combined revenues set to hit $5.6 million in 2014.
Mark Parker Decodes Nike's Operating Model
BEAVERTON, United States — It was the last few days of the 2014 World Cup, being held in Brazil, and as I made my way through airports on three
Mark Parker Decodes Nike's Operating Model
BEAVERTON, United States — It was the last few days of the 2014 World Cup, being held in Brazil, and as I made my way through airports on three
Power Moves | Tory Burch Hires Co-CEO, Brown Exits Carolina Herrera, Adidas Poaches Nike Designers
LONDON, United Kingdom – BoF compiles the most important professional moves of the week.
Power Moves | Tory Burch Hires Co-CEO, Brown Exits Carolina Herrera, Adidas Poaches Nike Designers
LONDON, United Kingdom – BoF compiles the most important professional moves of the week.
World Cup Boosts Nike Sales
Nike Inc., the world’s largest sporting-goods maker, posted first-quarter profit that topped analysts’ estimates after the FIFA World Cup soccer tournament boosted sales.
World Cup Boosts Nike Sales
Nike Inc., the world’s largest sporting-goods maker, posted first-quarter profit that topped analysts’ estimates after the FIFA World Cup soccer tournament boosted sales.
Adidas' Ongoing Uphill Battle Against Nike's Cool Factor
Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.
Adidas' Ongoing Uphill Battle Against Nike's Cool Factor
Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.
Nike CEO Expects Football Sales to Keep Soaring
BERLIN, Germany — U.S. sportswear maker Nike Inc, battling Adidas AG to be the world's biggest soccer brand, expects kit sales to keep growing fast
Nike CEO Expects Football Sales to Keep Soaring
BERLIN, Germany — U.S. sportswear maker Nike Inc, battling Adidas AG to be the world's biggest soccer brand, expects kit sales to keep growing fast
Havaianas Draws World Cup Demand Without FIFA
RIO DE JANEIRO, Brazil — Ask Ingmar Korstanje, a tourist arriving in Brazil this week from the U.S., about the official 2014 World Cup flip-flop
Havaianas Draws World Cup Demand Without FIFA
RIO DE JANEIRO, Brazil — Ask Ingmar Korstanje, a tourist arriving in Brazil this week from the U.S., about the official 2014 World Cup flip-flop