Nike
Get Ready for More Lawsuits Like Adidas v. Nike
Adidas’ action against Nike focused on patents not commonly at the centre of fashion cases, though that could change as technology increasingly becomes a competitive advantage.
Get Ready for More Lawsuits Like Adidas v. Nike
Adidas’ action against Nike focused on patents not commonly at the centre of fashion cases, though that could change as technology increasingly becomes a competitive advantage.
The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.
The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.
How Do the Biggest Companies in Sportswear Score on Sustainability?
Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.
How Do the Biggest Companies in Sportswear Score on Sustainability?
Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.
The Technologies Reinventing Physical Retail
In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their physical retail networks into omnichannel shopping journeys.
The Technologies Reinventing Physical Retail
In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their physical retail networks into omnichannel shopping journeys.
In Web3’s Wild West, Offence or Defence?
This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.
In Web3’s Wild West, Offence or Defence?
This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.
The Path to Develop a Sustainable Shoe
Footwear has always been an engine for innovation, but developing a more sustainable shoe presents a particular challenge.
The Path to Develop a Sustainable Shoe
Footwear has always been an engine for innovation, but developing a more sustainable shoe presents a particular challenge.
Get Ready for the Great Fashion Tech Acceleration
As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.
Get Ready for the Great Fashion Tech Acceleration
As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.
For RTFKT and Nike, Sneaker NFTs Are Just the Start
RTFKT hasn’t slowed down since Nike acquired the company last year. Its founders have a bold vision for their brand’s future as they seek to bridge the digital and physical worlds.
For RTFKT and Nike, Sneaker NFTs Are Just the Start
RTFKT hasn’t slowed down since Nike acquired the company last year. Its founders have a bold vision for their brand’s future as they seek to bridge the digital and physical worlds.
Digital Worlds Are the New Frontier in Fashion Storytelling
NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.
Digital Worlds Are the New Frontier in Fashion Storytelling
NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.