Nike

Apparel Factories in Vietnam Struggle With US Ban on Xinjiang Cotton
Tighter US rules to ban imports from China’s Xinjiang are compounding pressure on Vietnam’s apparel and footwear makers.

Apparel Factories in Vietnam Struggle With US Ban on Xinjiang Cotton
Tighter US rules to ban imports from China’s Xinjiang are compounding pressure on Vietnam’s apparel and footwear makers.

Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs.
The sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform, .Swoosh.

Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs.
The sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform, .Swoosh.

What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.

What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.

Garment Workers Demanding Unpaid Wages From Nike Take Their Fight to the World Stage
A group of 20 garment-worker unions and two labour-rights groups have filed a complaint alleging the sportswear giant’s treatment of workers and unpaid wages violate OECD guidelines for responsible business conduct.

Garment Workers Demanding Unpaid Wages From Nike Take Their Fight to the World Stage
A group of 20 garment-worker unions and two labour-rights groups have filed a complaint alleging the sportswear giant’s treatment of workers and unpaid wages violate OECD guidelines for responsible business conduct.

Wholesale Brands Want to Be the New DTC Disruptors
Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.

Wholesale Brands Want to Be the New DTC Disruptors
Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.

Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’
Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.

Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’
Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.

Fashion Isn’t Ready for the Regulation Coming for It
New transparency requirements in France are testing big brands from Louis Vuitton to Zara as they prepare for an oncoming wave of sustainability regulation.

Fashion Isn’t Ready for the Regulation Coming for It
New transparency requirements in France are testing big brands from Louis Vuitton to Zara as they prepare for an oncoming wave of sustainability regulation.

Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.

Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.

For Nike, Is the Worst Over?
The activewear giant has struggled this year with inventory problems and a slowdown in China. Its results this week may show it’s turned a corner. That, plus what else to watch for in the coming days.

For Nike, Is the Worst Over?
The activewear giant has struggled this year with inventory problems and a slowdown in China. Its results this week may show it’s turned a corner. That, plus what else to watch for in the coming days.

Nike’s Jordan Brand to Open First Flagship in Milan
Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.

Nike’s Jordan Brand to Open First Flagship in Milan
Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.