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Marketing

Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands

Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.

Marketing

Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands

Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.


Beauty

Palm Angels’ Francesco Ragazzi Launches Fragrance Line

The seven-piece collection, Réservation, will launch at the upscale speciality retail Violet Grey on March 3, blending French and Californian sensibilities.

Beauty

Palm Angels’ Francesco Ragazzi Launches Fragrance Line

The seven-piece collection, Réservation, will launch at the upscale speciality retail Violet Grey on March 3, blending French and Californian sensibilities.


Partner Content

Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration

BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.

Partner Content

Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration

BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.


Luxury

Op-Ed | Moncler Can Keep Itself Warm With Potential Burberry Bid

With other luxury companies waiting in the wings, there may be a limited window to strike a deal to acquire the iconic British retailer.

Luxury

Op-Ed | Moncler Can Keep Itself Warm With Potential Burberry Bid

With other luxury companies waiting in the wings, there may be a limited window to strike a deal to acquire the iconic British retailer.


Luxury

Burberry Shares Jump on Report of Moncler Takeover Bid

Burberry’s stock jumped more than 7 percent after speculation emerged that Italian competitor Moncler could be exploring a potential acquisition of the British luxury brand.

Luxury

Burberry Shares Jump on Report of Moncler Takeover Bid

Burberry’s stock jumped more than 7 percent after speculation emerged that Italian competitor Moncler could be exploring a potential acquisition of the British luxury brand.


Luxury

Moncler CEO Outlines Latest ‘Genius’ Strategy

Edward Enninful, Donald Glover, A$AP Rocky and Lucie and Luke Meier of Jil Sander are among the ‘Geniuses’ who will each build a house for the Italian skiwear specialist’s 30,000-square-foot ‘City of Genius’ activation in Shanghai this month, Remo Ruffini tells Tim Blanks.

Luxury

Moncler CEO Outlines Latest ‘Genius’ Strategy

Edward Enninful, Donald Glover, A$AP Rocky and Lucie and Luke Meier of Jil Sander are among the ‘Geniuses’ who will each build a house for the Italian skiwear specialist’s 30,000-square-foot ‘City of Genius’ activation in Shanghai this month, Remo Ruffini tells Tim Blanks.


Luxury

Moncler CEO Strengthens Grip on Company With LVMH Deal

Remo Ruffini is tightening his control of the outerwear specialist after striking a deal with LVMH, which will take a stake in the Ruffini investment vehicle that is Moncler’s biggest shareholder.

Luxury

Moncler CEO Strengthens Grip on Company With LVMH Deal

Remo Ruffini is tightening his control of the outerwear specialist after striking a deal with LVMH, which will take a stake in the Ruffini investment vehicle that is Moncler’s biggest shareholder.


Luxury

Moncler’s Plan to Take Back the Mountain (And Stay at Luxury’s Summit)

After a year of industry-beating growth, CEO Remo Ruffini is leaning into promoting core lines like the Grenoble mountain sports range and bread-and-butter puffer jackets.

Luxury

Moncler’s Plan to Take Back the Mountain (And Stay at Luxury’s Summit)

After a year of industry-beating growth, CEO Remo Ruffini is leaning into promoting core lines like the Grenoble mountain sports range and bread-and-butter puffer jackets.


Luxury

How to Build a Luxury Outerwear Business

Even as high-end demand slows, outerwear continues to be one of fashion’s most dynamic categories. Executives from Fusalp, Yves Salomon, C.P. Company, Mackage and Selfridges reveal their strategies.

Luxury

How to Build a Luxury Outerwear Business

Even as high-end demand slows, outerwear continues to be one of fashion’s most dynamic categories. Executives from Fusalp, Yves Salomon, C.P. Company, Mackage and Selfridges reveal their strategies.


Luxury

Massimo Osti Studio to Launch at Paris Fashion Week

A new label named for the Italian sportswear innovator will be launched as a spin-off of outerwear firm C.P. Company in January.

Luxury

Massimo Osti Studio to Launch at Paris Fashion Week

A new label named for the Italian sportswear innovator will be launched as a spin-off of outerwear firm C.P. Company in January.