Machine-A
London's engine for tomorrow's designers

Featured in The Best Fashion Stores in the World
Machine-A is a store that turns emerging designers into names the industry watches. Founded by Stavros Karelis and Anna Trevelyan, it channels the energy of the city’s fashion schools and fashion week into a sharp, of-the-moment edit that has helped launch a generation of talent. Its influence far outstrips its size — buyers, editors and stylists treat it as a barometer of what’s next. For discovering the designers about to break, there is no better address in London.
Store Locations:London
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Rapper A$AP Ferg’s Designs on Fashion
The A$AP Mob member is relaunching fashion brand Devoni with concept store Machine-A.

Rapper A$AP Ferg’s Designs on Fashion
The A$AP Mob member is relaunching fashion brand Devoni with concept store Machine-A.

Machine-A Partners With Byronesque to Launch Vintage
The London-based concept store will stock a selection of e-commerce site Byronesque’s hard-to-come-by vintage pieces.

Machine-A Partners With Byronesque to Launch Vintage
The London-based concept store will stock a selection of e-commerce site Byronesque’s hard-to-come-by vintage pieces.

Steven Ma: The New London Leather Goods Brand Fashion Insiders Are Betting On
The 28-year old designer secured top model Chu Wong and art direction by Ellie Grace Cumming for his first campaign. London’s Machine-A will be the first store to offer the brand.

Steven Ma: The New London Leather Goods Brand Fashion Insiders Are Betting On
The 28-year old designer secured top model Chu Wong and art direction by Ellie Grace Cumming for his first campaign. London’s Machine-A will be the first store to offer the brand.

This Decade in China: Part Two
BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.

This Decade in China: Part Two
BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.

Machine-A's Mia Poirier: 'Fashion Is a Reflection of What's Going on in Society'
This week, we meet BoF Professional member Mia Poirier, business manager at Machine-A.

Machine-A's Mia Poirier: 'Fashion Is a Reflection of What's Going on in Society'
This week, we meet BoF Professional member Mia Poirier, business manager at Machine-A.

Why Margiela's Tabi Boot Is Minting Money
As the enigmatic designer's split-toe shoe gains a celebrity following years after its initial release, retailers are cashing in.

Why Margiela's Tabi Boot Is Minting Money
As the enigmatic designer's split-toe shoe gains a celebrity following years after its initial release, retailers are cashing in.

Virgil Abloh, Naomi Campbell and Nick Knight Collaborate on CIFF Project
Curated by Machine-A founder Stavros Karelis and Sami Janjer, the project titled ‘Enlightenment’ aims to raise awareness for the Little Sun Foundation.

Virgil Abloh, Naomi Campbell and Nick Knight Collaborate on CIFF Project
Curated by Machine-A founder Stavros Karelis and Sami Janjer, the project titled ‘Enlightenment’ aims to raise awareness for the Little Sun Foundation.

#BoF500 — The New Class: Retailers
The best retailers curate and dramatise fashion collections to excite consumers to buy.

#BoF500 — The New Class: Retailers
The best retailers curate and dramatise fashion collections to excite consumers to buy.


