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Machine-A

London's engine for tomorrow's designers

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Featured in The Best Fashion Stores in the World

Machine-A is a store that turns emerging designers into names the industry watches. Founded by Stavros Karelis and Anna Trevelyan, it channels the energy of the city’s fashion schools and fashion week into a sharp, of-the-moment edit that has helped launch a generation of talent. Its influence far outstrips its size — buyers, editors and stylists treat it as a barometer of what’s next. For discovering the designers about to break, there is no better address in London.

Store Locations:London

Company Snapshot

TYPERetailer
ESTABLISHED2013
OWNERSStavros KarelisSteven Shengxi MaKaili Yang
HEADQUARTERSLondon

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Latest News & Analysis
Entrepreneurship

Rapper A$AP Ferg’s Designs on Fashion

The A$AP Mob member is relaunching fashion brand Devoni with concept store Machine-A.

Entrepreneurship

Rapper A$AP Ferg’s Designs on Fashion

The A$AP Mob member is relaunching fashion brand Devoni with concept store Machine-A.


Retail

Machine-A Partners With Byronesque to Launch Vintage

The London-based concept store will stock a selection of e-commerce site Byronesque’s hard-to-come-by vintage pieces.

Retail

Machine-A Partners With Byronesque to Launch Vintage

The London-based concept store will stock a selection of e-commerce site Byronesque’s hard-to-come-by vintage pieces.


Luxury

Steven Ma: The New London Leather Goods Brand Fashion Insiders Are Betting On

The 28-year old designer secured top model Chu Wong and art direction by Ellie Grace Cumming for his first campaign. London’s Machine-A will be the first store to offer the brand.

Luxury

Steven Ma: The New London Leather Goods Brand Fashion Insiders Are Betting On

The 28-year old designer secured top model Chu Wong and art direction by Ellie Grace Cumming for his first campaign. London’s Machine-A will be the first store to offer the brand.


China

This Decade in China: Part Two

BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.

China

This Decade in China: Part Two

BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.


News & Analysis

Machine-A's Mia Poirier: 'Fashion Is a Reflection of What's Going on in Society'

This week, we meet BoF Professional member Mia Poirier, business manager at Machine-A.

News & Analysis

Machine-A's Mia Poirier: 'Fashion Is a Reflection of What's Going on in Society'

This week, we meet BoF Professional member Mia Poirier, business manager at Machine-A.


News & Analysis

Why Margiela's Tabi Boot Is Minting Money

As the enigmatic designer's split-toe shoe gains a celebrity following years after its initial release, retailers are cashing in.

News & Analysis

Why Margiela's Tabi Boot Is Minting Money

As the enigmatic designer's split-toe shoe gains a celebrity following years after its initial release, retailers are cashing in.


News & Analysis

Virgil Abloh, Naomi Campbell and Nick Knight Collaborate on CIFF Project

Curated by Machine-A founder Stavros Karelis and Sami Janjer, the project titled ‘Enlightenment’ aims to raise awareness for the Little Sun Foundation.

News & Analysis

Virgil Abloh, Naomi Campbell and Nick Knight Collaborate on CIFF Project

Curated by Machine-A founder Stavros Karelis and Sami Janjer, the project titled ‘Enlightenment’ aims to raise awareness for the Little Sun Foundation.


News & Analysis

#BoF500 — The New Class: Retailers

The best retailers curate and dramatise fashion collections to excite consumers to buy.

News & Analysis

#BoF500 — The New Class: Retailers

The best retailers curate and dramatise fashion collections to excite consumers to buy.

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