LVMH Moët Hennessy - Louis Vuitton
Confirmed: Pharrell Williams Will Usher in a New Era at Vuitton Men’s
The celebrity music producer has been appointed men’s creative director at luxury’s biggest brand in the first big move by new CEO Pietro Beccari.
Fashion Isn’t Ready for the Regulation Coming for It
New transparency requirements in France are testing big brands from Louis Vuitton to Zara as they prepare for an oncoming wave of sustainability regulation.
The Strategy Behind Louis Vuitton’s Viral Football Campaign
A luggage campaign harnessed the power of football superstars Cristiano Ronaldo and Lionel Messi to earn the most Instagram ‘likes’ ever, while sidestepping World Cup controversy and staking out precious brand territory.
The BoF Podcast | The Genesis of the Modern Luxury Fashion Industry
Ian Bonhôte and Peter Ettedgui speak to BoF’s Tim Blanks about their new docuseries, which examines the formation of LVMH and Kering and how designers John Galliano, Alexander McQueen, Marc Jacobs and Tom Ford helped bosses Bernard Arnault and François Pinault build a ‘Kingdom of Dreams.’
How Fashion Went Corporate: Creativity, Commerce and Collateral Damage
Tim Blanks talks to the creators of ‘Kingdom of Dreams,’ a new documentary series on how the corporatisation of luxury fashion made superstars of John Galliano, Alexander McQueen, Tom Ford and Marc Jacobs, and built gilded empires for Bernard Arnault and François Pinault.
How Are Luxury Sales (Really) Holding Up?
Strong growth over the summer has allowed high-end brands to push a bullish message despite a deteriorating macroeconomic picture. But signs of trouble may be starting to show.
Does Kering’s US-Centric Strategy Still Make Sense?
Luxury brands have gone all-in on America, but the country’s post-pandemic boom may be on its last legs. That, plus what else to watch for this week.
Case Study | Inside the $7 Billion Dior Phenomenon
How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”
How Does a Brand Like Louis Vuitton Choose a New Designer?
Martine Rose, Grace Wales Bonner and Telfar Clemens are among the designers who have been considered by Vuitton-owner LVMH to succeed the late Virgil Abloh, according to sources. A final pick is expected within weeks.
How LVMH Dominates the Luxury Business
Above all, the French conglomerate benefits from the sheer scale of its core megabrand Louis Vuitton, setting in motion a virtuous cycle that powers profit generation, writes Luca Solca.