lululemon
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that unlock greater possibility and wellbeing for all.


Six Fashion Careers of the Future
From consumer psychologists to data scientists, BoF meets fashion professionals working in “careers of the future” to learn about how their work contributes to the industry.

Activewear Brands Limber Up in China
Changing cultural attitudes to sport, fitness and body image have opened up a huge activewear opportunity in China. Which international brands are poised to pounce?

Lululemon Looks to Get 40% of Sales From Men as Chain Expands
Currently, about 80 percent of Lululemon's shoppers are female, said the yogawear retailer’s chief executive officer, Laurent Potdevin.

The China Edit | Lululemon Warms Up, Hunting for Watch Sales, Macau Openings
This week, Lululemon's events in China have luxury brands worried, and watchmakers are chasing sales in Asia.

Op-Ed | To Build Successful Businesses, Start Solving Problems
Like their counterparts in Silicon Valley, fashion entrepreneurs should begin by identifying real problems. Not enough dresses and handbags to choose from isn’t one of them, argues Ari Bloom.

Lululemon Founder Says Company 'Has Lost its Way'
Founder Chip Wilson has blasted Lululemon's management, saying that the yoga clothing company 'has lost its way' and that 'a call to action is needed.'

Power Moves | Calvin Klein Creative Directors Exit, New West End Company CEO
BoF compiles the most important professional moves of the week.

Lululemon Rises After Analyst Predicts Rebound in Profit Margins
Lululemon Athletica Inc. shares gained as much as 7 percent after Wells Fargo & Co. upgraded the stock, predicting that improvements the company has made to its supply chain should lower costs, reduce discounts and boost profit margins.

Lululemon Founder Says He Considered Acquiring Under Armour
Lululemon Athletica Inc. founder Chip Wilson, who split from the company over strategy disagreements, said he once considered acquiring Under Armour Inc., a deal that would have combined two of the biggest brands in athletic apparel.

Lululemon Drops After FBR Cuts Rating, Citing Heavy Discounting
Lululemon Athletica Inc. tumbled as much as 7 percent after FBR & Co. downgraded the stock, saying the yogawear brand is facing a pileup in inventory and heavier discounting.