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Louis Vuitton

Louis Vuitton
Marketing

The BoF Brand Magic Index: Volume 2

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.

Marketing

The BoF Brand Magic Index: Volume 2

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.


Sustainability

Chanel’s Latest Legal Battleground: Upcycling

As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.

Sustainability

Chanel’s Latest Legal Battleground: Upcycling

As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.


Fashion Week

Top 10 Shows of the Season

BoF’s editors pick the best shows of the Autumn/Winter 2024 season.

Fashion Week

Top 10 Shows of the Season

BoF’s editors pick the best shows of the Autumn/Winter 2024 season.


Fashion Week

Has Creativity Become a Luxury?

At Paris Fashion Week creative spark was scarce, but there were bolts of imagination from designers across the aesthetic spectrum, writes Angelo Flaccavento.

Fashion Week

Has Creativity Become a Luxury?

At Paris Fashion Week creative spark was scarce, but there were bolts of imagination from designers across the aesthetic spectrum, writes Angelo Flaccavento.


Fashion Week

Paris Fashion Week Says ‘So Long, Farewell’ With Chanel, Miu Miu and Louis Vuitton

Megabrands duke it out, but Miuccia Prada wins the day, writes Tim Blanks.

Fashion Week

Paris Fashion Week Says ‘So Long, Farewell’ With Chanel, Miu Miu and Louis Vuitton

Megabrands duke it out, but Miuccia Prada wins the day, writes Tim Blanks.


Entrepreneurship

Now, Anyone Can Be a Sneaker Designer

That’s the promise of Zellerfeld, a 3D-printing partner to Louis Vuitton and Moncler that’s becoming a platform for emerging designers to easily make and sell footwear of their own.

Entrepreneurship

Now, Anyone Can Be a Sneaker Designer

That’s the promise of Zellerfeld, a 3D-printing partner to Louis Vuitton and Moncler that’s becoming a platform for emerging designers to easily make and sell footwear of their own.


Fashion Week

Louis Vuitton Goes West

Pharrell Williams took Vuitton to the American desert. Visually the show was a feast, but the references were too obvious, resulting in an outing that felt flat despite the bling bling, writes Angelo Flaccavento.

Fashion Week

Louis Vuitton Goes West

Pharrell Williams took Vuitton to the American desert. Visually the show was a feast, but the references were too obvious, resulting in an outing that felt flat despite the bling bling, writes Angelo Flaccavento.


Media

At the Golden Globes, a Red Carpet Comeback

After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.

Media

At the Golden Globes, a Red Carpet Comeback

After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.


China

Hong Kong Luxury Retailers Adjusting to Drop In High-Spending Chinese Tourists

The rise of competing shopping hubs like China’s Hainan island, changing consumer preferences and a rise in online shopping have fundamentally changed demand for luxury goods in Hong Kong.

China

Hong Kong Luxury Retailers Adjusting to Drop In High-Spending Chinese Tourists

The rise of competing shopping hubs like China’s Hainan island, changing consumer preferences and a rise in online shopping have fundamentally changed demand for luxury goods in Hong Kong.


Luxury

The Year Ahead: How Fashion Is Responding to the Return of Global Travel

With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.

Luxury

The Year Ahead: How Fashion Is Responding to the Return of Global Travel

With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.