Louis Vuitton
How LVMH Dominates the Luxury Business
Above all, the French conglomerate benefits from the sheer scale of its core megabrand Louis Vuitton, setting in motion a virtuous cycle that powers profit generation, writes Luca Solca.
Logomania Is Coming for Sustainability
Louis Vuitton, Prada and Valentino have adapted core brand signifiers to project sustainability efforts to consumers. The move blends conspicuous consumption and virtue signalling, but it’s also a sign of real change.
BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report
Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.
The Great Fashion Show Boom
Luxury’s megalabels have dialled up the number of shows they are staging. How much is enough?
Brooklyn Museum Exhibit Honours Virgil Abloh
The show includes pieces from the late designer's two decades in fashion, music, architecture and art.
The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.
Louis Vuitton’s Shifting Celebrity Strategy
The French leather goods giant has found success with a focused approach to celebrity dressing. Now, it’s broadening its strategy to TikTok stars and Bollywood actresses.
Louis Vuitton Lands in California
The stunning Salk Institute in La Jolla, California could have upstaged Nicolas Ghesquière’s latest collection. Instead, it brought it to life.
Is Luxury Recession-Proof?
With the risk of global downturn rising by the day, the fate of luxury brands depends heavily on their positioning, writes Pierre Mallevays.
At the Academy Awards, New Rules on the Red Carpet
The business of celebrity dressing is changing as the stakes change: no longer is it about playing it safe to avoid worst-dressed lists. But what’s the upside for fashion brands?