Loro Piana

Gstaad Guy: Inside the Niche Social Media World of the 1%
For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.

Worldview: Chinese Exports Suffer Worst Fall Since Start of Pandemic
This week’s global markets round-up of fashion business news also features Advent to buy Zimmermann in a $1 billion deal, Amyris to shut down Costa Brazil and Onda Beauty and cotton yarn demand stagnant in north India.

It’s Not Just ‘Succession’: Why Quiet Luxury Is Everywhere Lately
The final season of HBO’s drama isn’t the only reason the discreet style of the ultra rich is a topic of conversation again. That, plus what else to watch for this week.

Power Moves | Luisa Via Roma’s New Chief Executive, i-D Names Global Editorial Director
The Italian e-commerce firm named Yoox Net A Porter Group vet Alessandra Rossi chief executive officer, while British Vogue’s Olivia Singer will join i-D.

Why a Cashmere Sweater Can Cost $2,000 or $30
The rise of cashmere has created an oddly wide price gap for plain sweaters.

Inside the Business of Vicuña, the Wool Worth More Than Gold
For years, products made from the fleece of vicuña have been a symbol of ultimate luxury. Now, demand is rising and competition is heating up.

Power Moves | Under Armour Taps Tim Coppens, Alexander Fury Leaves The Independent
BoF compiles the most important professional moves of the week.

Will LVMH Change Loro Piana's Commitment to Ultra Luxury?
This year could bring an end to the Loro Piana family’s involvement in the business, which was acquired by LVMH in 2013.

Loro Piana COO Leoncini Leaving After 17 Years
Loro Piana chief operating officer Fabio Leoncini is leaving the cashmere clothier as LVMH reorganizes the business it acquired in 2013.

Sergio Loro Piana Dies, Aged 69
Sergio Loro Piana, one of the vice presidents of the eponymous family company, has died. The Italian, who had suffered from illness for sometime, passed away at home, aged 69.