Li Ning
China
Sneaker Fever Hits China
Foreign and homegrown players alike are gunning for a slice of China’s multi-billion-dollar sneaker market.
China
Brands Beware: Trademark Trolls and Cyber Squatters Prosper
Despite reforms, trademark protections in China remain feeble for both foreign and domestic fashion brands. Read China Decoded to make sense of the market.
China
When the Name Game Gets Serious in China
In this month’s China Edit, the backlash surrounding Airbnb's new Chinese name highlights the importance of brand naming, while China’s biggest women’s footwear retailer is up for sale.
News & Analysis
China's Sportswear Industry Poised to End Losing Streak
HONG KONG, China — China's home-grown sportswear industry is finally showing signs of recovery after nearly two years of massive oversupply, and
Global Markets
Global Briefing | Chinese Fashion Brands Look West
LONDON, United Kingdom — It's nearly impossible to go a week without reading about international fashion brands expanding their operations in China.