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Latest News & Analysis
Marketing
How to Grow a Brand Beyond a Buzz Moment
An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.
China
The Top M&A Targets in Accessories
Sales of handbags, shoes and other accessories are growing but emerging brands are struggling to break through without backing. BoF identifies the top 10 M&A targets in the space.