Le Labo
Beauty
How Fragrances Became the ‘Unexpected Star’ of the Pandemic
There’s no online replacement for walking into a store and smelling a fragrance sample. But brands are finding ways to sidestep this dilemma, sending US fragrance sales soaring after a rocky start to the year.
Workplace & Talent
Power Moves | H&M Announces New CEO, Levi’s Adds to Board of Directors
This week, Karl-Johan Persson steps down as H&M CEO, while Levi’s appoints a data scientist from Apple to its board.
China
How to Break into China as a Niche Beauty Brand
Niche is all the rage in the world’s second largest beauty market. Here’s how brands can cash in on the opportunity.
Beauty
The Hygge Effect: How Beauty Is Cashing In on Cosy
The movement towards 'all things cosy' is a boon for the beauty industry, argues Sarah Brown.
Marketing
Beauty Brands Inch Away from Traditional Advertising
Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.