L'Oréal
Beauty Plays the Long Game
As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.
Beauty Plays the Long Game
As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
Carol’s Daughter on Life After L’Oréal
More than a decade after selling to the French conglomerate, founder Lisa Price returns to the helm of her beauty brand, in a move that reflects a shifting landscape for Black-owned beauty businesses.
Carol’s Daughter on Life After L’Oréal
More than a decade after selling to the French conglomerate, founder Lisa Price returns to the helm of her beauty brand, in a move that reflects a shifting landscape for Black-owned beauty businesses.
Beauty Dupes Are More Expensive Than the Originals Now
Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.
Beauty Dupes Are More Expensive Than the Originals Now
Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.
Mugler Confirms Casey Cadwallader’s Exit, Names New Designer
Miguel Castro Freitas, a behind-the-scenes figure, will be named creative director of the L’Oréal-owned fashion and fragrance house.
Mugler Confirms Casey Cadwallader’s Exit, Names New Designer
Miguel Castro Freitas, a behind-the-scenes figure, will be named creative director of the L’Oréal-owned fashion and fragrance house.
Bringing the French Pharmacy to American Retail
French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.
Bringing the French Pharmacy to American Retail
French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.
A Recovering Los Angeles Gets Back to Events
Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.
A Recovering Los Angeles Gets Back to Events
Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.
The Beauty Slowdown, Explained
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
The Beauty Slowdown, Explained
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
L’Oréal Invests in Jacquemus, Inks Beauty Deal
The cosmetics giant has taken a minority stake in the buzzy French brand as part of a long-term beauty partnership.
L’Oréal Invests in Jacquemus, Inks Beauty Deal
The cosmetics giant has taken a minority stake in the buzzy French brand as part of a long-term beauty partnership.
Why Drugstores Still Aren’t Beauty Hubs
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.
Why Drugstores Still Aren’t Beauty Hubs
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.